Arghya Acharya

Brand-led marketing professional with 2 years of experience building brand positioning, buyer persona strategy, and category narratives across premium fashion, D2C, and sustainable consumer goods. Managed brand upgrade journeys for Tommy Hilfiger, Calvin Klein, and US Polo Assn. — ensuring every campaign touchpoint reinforced price premium and brand equity. Founded LIMITLESS, a bamboo-based activewear brand built entirely on customer insight — from pain point research to product design to market validation.

Combine strategic brand thinking with hands-on execution across creative, digital, and in-store environments.

Marketing, Branding & Operations Intern at Arvind Fashions Limited (2024-10 – 2025-04)

• Managed brand upgrade journeys and buyer persona strategy for Tommy Hilfiger, Calvin Klein, and US Polo Assn. — aligning pricing architecture, campaign messaging, and channel strategy to reinforce premium brand value and customer perception across Megamart's portfolio
• Delivered 25% like-for-like revenue growth by designing 'Shaadi Fest' — a brand-led, full-lifecycle campaign with consistent storytelling across influencer, digital, and in-store touchpoints across 5+ brands
• Built cohort-based targeting strategy using RFM behavioural segmentation across 26,000+ customers — translating customer data into personalised brand messaging that drove 15% improvement in campaign effectiveness and 10% revenue growth
• Conducted market research and competitor analysis across premium fashion categories — identified positioning gaps and brand differentiation opportunities that directly shaped campaign strategy and label messaging
• Brokered and planned a 360-degree brand partnership with District, Bangalore for Sitar for Mental Health x Rishabh Rikhiram Sharma — secured Club A as co-sponsor for a sold-out live cultural event, negotiated premium seat allocation, and designed on-ground brand amplification including front-row branded cushions and large-format logo placement

Commercial Strategy & Growth Consultant at Acharya Brothers Construction (ABCL) (2025-07 – 2026-03)

• Repositioned AA Convention's brand and commercial model — shifted from fixed rental to per-customer pricing, aligning perceived value with revenue architecture and driving 100% revenue growth (₹3 Cr to ₹6 Cr)
• Secured a ₹45 Cr contract through strategic brand positioning in a competitive tender — developed data-backed pricing that reflected market standing, quality differentiation, and margin targets

Growth Marketing Intern at Shorter Loop (B2B SaaS) (2024-07 – 2024-10)

• Built brand presence from zero — grew LinkedIn community to 400+ members across 10+ countries in 3 weeks through consistent brand voice, content strategy, and targeted audience engagement
• Developed competitor analysis and brand positioning insights that sharpened audience targeting and differentiated Shorter Loop's messaging in a crowded B2B SaaS market

Co-Founder & Marketing Lead at Bloom Luxe (2023-08 – 2024-06)

D2C Skincare Brand

• Co-founded and launched a D2C skincare brand from zero — owned brand identity, campaign strategy, and performance marketing, achieving 18.66% Google Ads CTR (6x industry benchmark) through audience segmentation and creative A/B testing
• Built full analytics and attribution stack (GA4, UTM, pixel) to track brand performance, channel contribution, and customer behaviour across all touchpoints

PGDM in Marketing – Jagdish Sheth School of Management (JAGSoM) (2023 – 2025)

BTech in Civil Engineering – Vellore Institute of Technology (VIT) (2018 – 2022)