Arindam Nag

Head of Business Growth

Talent

KolkataMember since August 18, 2026

Customer Relationship Management

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Customer Relationship Management

About

Head of Business Growth offering over 23 years of cross-functional expertise in sales, business strategy & development, branding, product development, marketing communication, PR & brand building activities for accelerating the revenue growth. Possess broad experience in planning & executing image building programs and marketing campaigns, expanding & managing associates and client relationships. Consistently succeeded in developing comprehensive strategies to position products, pricing, and marketing to achieve targeted growth, while maintaining corporate integrity; recognized for utilizing innovative approaches and smart business decisions to achieve market positioning and sales targets.

Key Resource

Planner with hands-on experience in planning for manpower, & budget for successful completion of projects within time & budget constraint.

Business Strategist: planned and managed projects aligning business goals with technology solutions to drive process improvements, competitive advantage and business growth. Shouldered marketing, formulated campaigns, events and promotions as per the need; promoted the augmentation of business with existing clients. Possess excellent interpersonal, communication & organizational skills in team management, team motivation, customer relationship management & effective crisis management.

Experience

Business Development Specialist - Kaleidoscope - Kolkata, West Bengal

(2026-02)

Managed a portfolio of existing clients, providing ongoing value-added services and building strong relationships.
Collaborated cross-functionally with marketing, product development, and operations teams to ensure alignment with overall business objectives.
Prepared and presented business proposals to potential clients, outlining our value proposition and expected outcomes.
Utilized social media to engage with potential clients and build brand awareness.

General Manager – Business Development - ITW Play Worx Media & Entertainment Pvt. Ltd - Kolkata

(2025-04 - 2026-02)

Managed a portfolio of existing clients, providing ongoing value-added services and building strong relationships.
Collaborated cross-functionally with marketing, product development, and operations teams to ensure alignment with overall business objectives.
Prepared and presented business proposals to potential clients, outlining our value proposition and expected outcomes.
Utilized social media to engage with potential clients and build brand awareness.
Monitored sales metrics and key performance indicators (KPIs) to track progress and make necessary adjustments to sales strategies.
Established and maintained a network of referral sources and strategic alliances to expand the company's reach.
Developed and implemented lead generation campaigns to identify and qualify potential prospects.
Established and maintained a strong professional presence and reputation within the industry.
Confer with board members, organization officials, or staff members to discuss issues, coordinate activities, or resolve problems.
Direct, plan, or implement policies, objectives, or activities of organizations or businesses to ensure continuing operations, to maximize returns on investments, or to increase productivity.
Prepare budgets for approval, including those for funding or implementation of programs.

Marketing Consultant - 91.9 Friends FM (ABP Pvt Ltd) - Kolkata, West Bengal

(2021-05 - 2024-06)

Developing brand strategy to support positioning & brand architecture as Brand Custodian within the business.
Building brand focus in conjunction with requirements; ensuring maximum brand visibility and capturing optimum market shares.
Formulating the development and roll-out of annual brand plan basis category dynamics, internal competencies & competitive challenge along with listeners trends mapping and strong focus on differentiated content.
Spearheading the development & implementation of a comprehensive annual marketing calendar.
Conceptualizing the implementation of brand & product promotions across multiple channels.
Liaising with advertising & PR agencies for management of advertisement campaigns, press conferences & press releases.
Leading 360 Degree marketing campaigns and activities for all direct & indirect stakeholders including channel partners, customers, contractors and influencers; covering all aspects of external stakeholders.
Measuring ROI of all campaigns and recommending corrective actions for higher impact and reducing cost per enquiry.
Facilitating designing of communication mix for new program launched.
Designing, implementing and testing the company's digital marketing campaign and increasing customer base by bringing in business from the company's website.
360 degree marketing for Audio products via various channels.
Developing and facilitating online contests for the purposes of retaining members and attracting new listeners.

AGM Marketing - Inyt technologies private limited - Kolkata

(2020-08 - 2021-04)

Monitored sales metrics and key performance indicators (KPIs) to track progress and make necessary adjustments to sales strategies.
Established and maintained a network of referral sources and strategic alliances to expand the company's reach.
Developed and implemented lead generation campaigns to identify and qualify potential prospects.
Established and maintained a strong professional presence and reputation within the industry.
Confer with board members, organization officials, or staff members to discuss issues, coordinate activities, or resolve problems.
Direct, plan, or implement policies, objectives, or activities of organizations or businesses to ensure continuing operations, to maximize returns on investments, or to increase productivity.
Prepare budgets for approval, including those for funding or implementation of programs.
Developed Brand and Marketing strategy, Coordinate with Creative and Digital Marketing agencies.
Plan and execute all ATL & BTL activities.

Head of Business Growth - Pratibha: Education Business of ABP - Pratibha: Education Business of ABP - Kolkata, West Bengal

(2019-04 - 2020-05)

Spearheading business development – education domain, driving sales of physical classrooms, developing brand campaign to drive more calls and leads and facilitating consumer engagement to lead generation.
Engaging in organisational tie-ups for Institutional sales.
Liaising with distributors, retailers, consumers and sales force to define and formulate business strategies and brand.
Facilitating designing communication mix for new product launch.
Fostering competitor analysis by analyzing market trends & competitor's moves to achieve market share metrics.
Facilitated monthly budget planning for promotional activities for dealers.
Ensuring new audience acquisition, new product segment launch.
Developing 360* campaign – PR, Research, ATL & BTL.

Head of Brand Marketing - ABP Pvt. Ltd. - Kolkata, West Bengal

(2016-10 - 2019-03)

Managing corporate communication, brand image building and product awareness campaigns.
Spearheaded business development in education domain, drove sales of physical classrooms, developed brand campaign to drive more calls and leads and facilitated consumer engagement to lead generation.
Engaged in organizational tie-ups for Institutional sales.
Liaised with distributors, retailers, consumers and sales force to define and formulate business strategies and brand ABP.
Facilitated & designed communication mix for new product launch.
Conducted competitors' analysis by analyzing market trends and competitors' moves to achieve market share metrics.
Drove monthly budget planning for promotional activities for dealers.
Ensured new audience acquisition and led new product segment launch.

AGM Brand - Vodafone Kolkata & WB - Kolkata, West Bengal

(2013-04 - 2016-10)

Designing communication Mix for new product launch.
Managing research, Press and Media.
Budget Mgt.
Visibility – ensuring visibility in all Multi brand outlets with permanent and semi-permanent Posm elements.
Campaign Mgt.
Designing digital communication.
Exclusive retail launch and increase the business.

Manager Marketing - Marcom Head - Vodafone Rajasthan - Jaipur, Rajasthan

(2010-07 - 2012-03)

Designing communication Mix for new product launch.
Managing research, Press and Media.
Budget Mgt.
Visibility – ensuring visibility in all Multi brand outlets with permanent and semi-permanent Posm elements.
Campaign Mgt.
Designing digital communication.
Exclusive retail launch and increase the business.

Manager Marketing - Marcom Head - Uninor Kolkata – Telenor Group - Kolkata, West Bengal

(2009-11 - 2011-07)

Launched Uninor brand in West Bengal. Was selected and the brand ambassador for Telenor Asia. Also awarded with "walking an extra mile" for the month of June to Sept.2010.

Planning & execution of ATL/BTL communication for Kolkata & ROB.
Arranging road shows to promote products and generate revenue.
Developing, executing and managing POSM.
Handling Radio, PR and Press.
Planning Signage and selecting outdoors.
Budget handling.

Deputy Manager - Vodafone Essar Spacetel Ltd., West Bengal, Assam & North East - Guwahati, Assam

(2006-07 - 2009-11)

Growth Path: Since Dec'08 Deputy Manager; July 07 to August 08 Assistant Manager Marketing (North Bengal Sikkim & Andaman); Jul'06 to July07 Senior Executive Marketing (North Bengal Sikkim & Andaman). Successfully handled the brand change from Hutch to Vodafone in Sep'07 in North Bengal Zone. Within a night all outdoors were changed and a total of 12000 retail signage were changed from Hutch to Vodafone.