Arnab Dey

Results-driven Digital Marketing Executive and Campaign Associate with 3+ years of hands-on experience in digital advertising, campaign trafficking, and data-driven performance optimization. Proven track record managing end-to-end campaign delivery across Google Ad Manager (GAM) and DV360 for airline, hotel, and tourism board clients. Experienced in affiliate marketing programs that drive incremental revenue through partner networks and performance-based channels.

Skilled in SQL-based reporting, Power BI dashboards, and leveraging Gen-AI to streamline ad operations workflows. Consistently drives measurable improvements in CTR, viewability, and campaign ROI while maintaining brand safety compliance across multi-market inventory.

Digital Marketing Executive / Campaign Associate - Wego - Bangalore, India

(2023-01)

Promoted from Campaign Associate to Digital Marketing Executive in November 2024

Digital Marketing Executive - Wego - Bangalore, India

(2024-11)

• Trafficked and launched several campaigns across GAM and DV360 for airline, hotel, and tourism board clients, achieving an average on-time delivery rate of 98% through precise targeting configuration (geo, device, audience, and contextual signals).
• Improved average campaign CTR by 2% for video campaigns and ~1.5% for display campaigns, and viewability rates by 10% through proactive inventory reallocation and delivery strategy refinements, directly contributing to client contract renewals and upsell opportunities.
• Eliminated recurring ad-serving failures by diagnosing and resolving tag misfires, creative rendering issues, and tracking discrepancies—reducing reporting data errors by ~30% and ensuring uninterrupted campaign delivery.
• Produced daily, weekly, and end-of-campaign performance reports that translated raw data into actionable insights, supporting 3+ client renewals and new upsell agreements in under 12 months.
• Validated media plans and creative configurations end-to-end; delivered go-live proofs to internal and external stakeholders, reducing campaign setup revision cycles by 40%.
• Managed affiliate marketing partnerships by coordinating with performance-based networks to drive incremental traffic and conversions, tracking affiliate KPIs and ensuring timely payout reconciliation.
• Served as a key point of contact for cross-functional stakeholder management, facilitating seamless communication between sales, account management, creative, and technical teams to ensure campaign objectives were consistently met on time.
• Utilized Meiro DMP to segment website audiences and activated custom audience lists in DV360, enabling targeted campaign delivery to high-intent user segments.

Campaign Associate - Wego - Bangalore, India

(2023-01 - 2024-10)

• Built and maintained interactive Power BI dashboards and SQL-driven reports, reducing leadership's manual reporting time by 35% and enabling faster data-driven decisions across business units.
• Led monthly sales reconciliation process for 15+ partner accounts, achieving 100% invoice accuracy and eliminating billing disputes that previously caused an average of 2-week payment delays.
• Identified revenue trends through monthly partner performance analysis, surfacing insights that informed strategic account reviews and contributed to a measurable uplift in partner retention.
• Maintained and quality-checked airline and airport content within the CMS, reducing published content errors by 90% through systematic manual QA routines.
• Supplied Account Managers with granular business performance data, enabling more informed client-facing conversations and supporting measurable improvements in partner satisfaction scores.

Bachelor of Science - Mathematics - Calcutta University (2017 - 2020)