Arpita Bhattacharyya

Results-driven Social Media Manager with 4+ years of experience driving organic growth, engagement, and brand visibility across F&B, lifestyle, healthcare, and tech brands. Proven track record of increasing engagement by 40%, followers by 25%, and organic traffic by 30% through reel-first strategies, SEO-led storytelling, and data-backed campaign execution. Skilled in aligning content strategy with measurable business goals.

Social Media Marketing Executive at Chapter 27 (2025-08 – Present)

• Built and executed organic growth strategies for premium F&B and healthcare brands
• Planned and managed monthly content calendars (20–30+ posts/reels per brand)
• Implemented reel-first strategy to improve discoverability and engagement
• Analyzed performance metrics to optimize content and audience targeting
• Collaborated with creators and internal teams to scale campaign visibility
• Supported Meta and Google Ads campaigns to amplify organic reach

Social Media Manager at Brandify Agency / Wake N' Bake Studio (2023-12 – 2025-07)

• Led social media strategy for lifestyle and hospitality brands
• Increased Instagram engagement by 40% and followers by 25% within 3 months
• Managed influencer collaborations to expand reach and drive engagement
• Developed trend-based, platform-native content formats
• Oversaw campaign execution with designers and video editors

Social Media Executive at Crear Media (2023-07 – 2023-10)

• Managed end-to-end social media for 3 brands
• Increased reach by 3X through structured content buckets and reel strategy
• Conducted competitor research and prepared monthly performance reports

Freelance Creative & Copy Writer at Freelance (2022-02 – 2024-07)

• Delivered SEO-optimized blogs for fintech, education, and tech brands
• Improved organic traffic by 30% through keyword research and on-page optimization
• Increased search rankings by 20% via content restructuring and metadata optimization

Digital Marketing Intern at Beats N Flicks (2021-08 – 2021-12)

• Assisted in digital campaigns for education and real estate clients
• Managed email creatives and website content updates via CMS

Bachelor's in Journalism & Mass Communication (Hons) – Tara Devi Harakh Chandra Kankaria Jain College (2020 – 2023)