Arun Easow

Accomplished Marketing & Communications professional with over 15 years of experience driving brand strategy, AI integration, and go-to-market initiatives. Proven ability to lead teams, streamline content development and manage complex projects. At ThinkBio.Ai, I built positioning and messaging frameworks, developed GTM strategies, directed product marketing and sales enablement, and led demand generation, account-based marketing, conference marketing, competitive positioning and executive communications for AI platforms serving biopharma and healthcare organizations.

This resulted in 441 MQLs and 4 pilot clients with $80,000 qualified revenue. Over the years I have upskilled in AI adoption & measurement, leadership, communication and data analysis resulting in enhancing team productivity by 40%.

AVP Marketing & Communications at ThinkBio.Ai Group (2025-06 – 2026-08)

• Established brand architecture and messaging frameworks for a startup by collaborating with key stakeholders; delivered 50+ monthly deliverables (website, collaterals) and bi-annual message updates, driving continuous improvement by enabling an 8-member team.
• Led AI integration to streamline content development, reducing article creation time by 80% (from 8-10 hrs to 45 min), enabling the team to manage over 50 monthly deliverables across US, UK, and India and maximize brand visibility.
• Accelerated marketing operations efficiency by 40% by applying AI adoption and automation for research, content, and campaign execution, embodying continuous improvement.
• Developed brand strategy and messaging from scratch, implementing continuous improvement via quarterly updates to establish a unified narrative across ThinkBio.Ai's discovery and clinical research segments.
• Ensured regulatory compliance for integrated campaigns by developing key messages aligned with stakeholders in monthly meetings, preventing exaggerated claims and maintaining accuracy standards.
• Clarified product advantages by developing standardized questions for internal teams and partners (e.g., UST), enabling effective stakeholder communication and a clear messaging strategy.
• Led a $25,000 US GTM program targeting 7,000 contacts, generating 441 MQLs, 24 sales opportunities, 12 meetings, and 4 pilot projects with ~$80,000 in qualified revenue, demonstrating strong program management and budget management skills.
• Spearheaded partnership announcements for ThinkBio.Ai Group, mitigating stakeholder delays by providing clear timelines, resulting in on-time publication of 100% of press releases and supporting 4 weekly social media posts across 3 companies.
• Developed comprehensive GTM strategies using AI integration, creating 60-page documents for diverse products, driving a 40% team productivity increase in marketing capabilities through AI adoption.

Senior Account Director at Adfactors PR Pvt. Ltd. (2019-01 – 2025-04)

• Established a Healthcare PR function, securing multi-year mandates from key clients like AstraZeneca, Meril and Boston Scientific; drove >50% profit margin through strategic P&L management and cost optimization.
• Led a 5-member communication team in managing the planning and execution of weekly and monthly deliverables for the clients.
• Worked as a Subject Matter Expert (SME) for the other healthcare team in different locations accross India.
• Initiated collaboration with client stakeholders to track communication performance, achieving measurable insights for Paraxel via cross-functional engagement despite limited direct sales data access.
• Enhanced client share of voice for Parexel and AstraZeneca by showcasing integrated capabilities, resulting in increased retainer rates and sustained partnerships despite budget constraints, demonstrating strong collaboration and pricing strategy.
• Secured multiple industry awards for clients like Parexel and Elekta (IPRCCA Gold, PR Moment Silver, SABRE APAC Gold) by managing complex submission processes and extensive stakeholder management across 2023-2025.
• Cultivated strategic partnerships with publication marketing teams to integrate paid and earned media, driving significant cost savings for client Electa and enhancing client retention through deeper audience reach.
• Navigated Meril Life Sciences' scope creep by negotiating service levels, preventing a 25% retainer reduction and successfully expanding HCP engagement by maintaining delivery standards.

Consultant - Strategic Initiatives at Digital A Plus Healthcare Snd Bhd. (2017-11 – 2018-06)

• Drove business expansion by securing new clients, IQVIA (India) and Sanofi (Singapore), despite internal management issues hindering full operational scope.
• Established SOPs for new projects, defining standardized nomenclature and reference guidelines to enhance documentation quality and enable advanced deliverables, fostering continuous improvement.
• Streamlined marketing operations by identifying and rectifying resource-draining gaps, enhancing cross-functional collaboration to maintain quality standards and ensure timely, on-budget sales closures.

Account Director & Customer Success at Indegene Lifesystems Pvt. Ltd. (2010-07 – 2017-10)

• Program management: Trained new stakeholders on CMMI guidelines & SOPs, achieving 100% compliance with Indegene systems within 6 months through effective stakeholder communication and capability building.
• Drove business expansion by identifying cross-selling/up-selling opportunities, consistently meeting 90%-100% of quarterly sales targets and securing long-term partnerships.
• Initiated cross-functional collaboration with product teams to extract client insights from Power BI, developing weekly usage reports that increased client platform 'stickiness' and drove company wins.
• Cultivated strong client relationships by leading stakeholder communication initiatives, proactively managing expectations and resolving bottlenecks to achieve a 4/5 CSAT score.
• Managed strategic projects aligned with CMMI Level 3, ensuring seamless execution from planning to closure through effective program management and regulatory compliance.
• Managed integration of acquired entities Acylon & Scura, implementing 'Omnipressence' for Pfizer, BMS, Ipca, & GSK, achieving CMMI compliance in 6 months via strong program management & stakeholder management.
• Collaborated with sales and product teams to identify upsell opportunities, managing stakeholder expectations and driving $10,000+ in quarterly revenue growth through cross-functional collaboration.

Brand Manager (Solo) (Sucralose) at BioPlus Lifesciences Pvt. Ltd. (2009-07 – 2010-05)

• Spearheaded the development and launch of a new artificial sweetener product, securing regulatory compliance and managing logistics for India & Sri Lanka markets, achieving end-to-end product realization.
• Spearheaded the brand planning for sucralose product 'Solo' in Bangalore, developing brand identity and distribution with primary/secondary research, achieving 5% market penetration in 7 months.
• Coordinated cross-functional collaboration across 6 departments to streamline documentation, resolving operational limitations to ensure seamless product launches.

Brand Manager (Marketing Communications) at BioQuest Solutions (2007-07 – 2009-06)

• Led a team in developing the first e-newsletter for a major pharmaceutical client, delivering 1 monthly newsletter (PDF/HTML) via project management and stakeholder communication, ensuring client satisfaction despite project delays.
• Led a 7-member team, implementing processes to overcome 'heroics' culture, completing 60 projects/quarter and achieving 100% monthly targets through strong team management and project management.

Program Manager at LEADs (2007-04 – 2009-11)

• Launched LEADS LMS by developing a 6-month clinical research course, training 22,000 students in 2 years, leveraging adult learning principles and optimizing QnA with an online model.

Clinical Research Associate at Asiatic Clinical Research Pvt Ltd (2006-01 – 2007-03)

• Managed 5 pilot clinical studies, recruiting 50+ subjects by identifying sites and overseeing informed consent, ensuring program management success within timelines and budgets.

Sr. Team Lead at Sykes Enterprises (2002-06 – 2004-07)

• Led a 20-person call center team, presenting weekly board reporting on KPIs, successfully achieving all targets for staffing, quality, and credit care closures through effective team leadership.

PhD in Pharmacy – Annamalai University (2010-05 – 2015-05)

Master of Pharmacy in Pharmacy Practice – Rajiv Gandhi University of Health Sciences, Bangalore, India (2004-01 – 2006-12)

Master of Business Administration – Sikkim Manipal University (2005-05 – 2009-01)

Bachelor in Pharmaceutical Sciences – Ramaiah College of Pharmacy, Bangalore University, Bangalore, India. (1995-09 – 2001-07)