Ruhika Pimpre

Marketing professional with 4+ years of experience spanning growth marketing, marketing automation, and multi-channel campaign management across ed-tech, healthtech, and BFSI/digital marketing agency environments. Proven track record of driving measurable revenue growth, scaling influencer and CRM programs, and leading cross-functional teams from strategy to execution.

Associate Business Manager - PureTech Digital Agency - Mumbai

(2024-12 - 2026-06)

• Managed lead-generation campaigns for Tata Motors across 10 international accounts and delivered SBIMF campaigns with zero delays.
• Served as primary client lead for SBIMF, resolving platform issues and campaign bottlenecks, and running client meetings to align deliverables and execution strategy.
• Achieved a 100% error-free rate on push campaign ideation, copywriting, and execution, contributing to higher revenue and client satisfaction.
• Built multi-channel user journeys (email, push, SMS, WhatsApp) using NVecta and led communication campaigns for New Fund Offer (NFO) launches.

Marketing Automation Manager - Fitterfly Healthtech Pvt Ltd - Navi Mumbai

(2023-11 - 2024-12)

• Led user journey development and execution across email, push, SMS, and WhatsApp using MoEngage, WebEngage, SendGrid, and Yellow.ai.
• Consolidated retention workflows into a single WebEngage-based system, improving operational efficiency and reducing tool costs.
• Planned and executed communication campaigns for the launch of an in-house ecommerce store, partnering closely with product, content, and sales teams.
• Drove a 10% increase in webinar registrations/attendance through targeted email copy and standalone community engagement campaigns.

Analyst, Engagement Delivery - Dun & Bradstreet India - Navi Mumbai

(2023-06 - 2023-11)

• Managed a portfolio of 75+ D&B Credit clients, consistently exceeding weekly delivery targets.
• Improved client engagement by 20% through proactive monitoring and alignment with sales team strategies.
• Boosted client retention by 15% via personalized training programs and proactive engagement initiatives.
• Applied data analytics on pre- and post-usage behavior to refine targeted customer service initiatives.

Associate Growth Manager - Testbook Edu-Solutions Pvt Ltd - Navi Mumbai

(2021-08 - 2023-06)

Category Management and Influencer Marketing & Content

• Grew quarterly category revenue from ₹13.56L to ₹43.16L as owner of the Maharashtra State Exam category.
• Planned and managed campaigns across email, WhatsApp, in-app, on-site, social, influencer, and YouTube channels, building user journeys on the WebEngage platform.
• Partnered with design, product, content, and sales teams on product pitch, launch strategy, and pricing.
• Recognized as Star Performer for outstanding performance, Q3 FY2022–23.
• Generated ₹1.6 Cr in revenue (10% of overall revenue), an 8X quarter-on-quarter jump with 3x ROI, by leading influencer marketing for the Skill Academy vertical.
• Onboarded 30+ high-quality influencers with 100% retention through end-to-end outreach, negotiation, and content ideation.
• Recognized as Star Performer for outstanding performance, Q3 FY2021–22.

Digital Marketing Intern - Testbook Edu-Solutions Pvt Ltd

(2021-02 - 2021-08)

Digital Marketing Intern - Eduonix Solutions Pvt Ltd

(2020-10 - 2021-01)

Master of Business Administration - MBA - Oriental Institute of Management, Vashi (2021)

Bachelor of Science - Information Technology - B.K. Birla College, Kalyan (2018)