Arun Gaddam

Designed applications for both startups and large products with millions of users. Care about designing systems that work, solve real world problems. Hands on through the entire process, from research to design. These days lean on AI to move faster and test ideas.

Senior Product Designer at Planful Software (2025-01 – Present)

Led end-to-end design of finance planning features, reducing training time and supporting migration of core finance workflows.

• Led end-to-end design of two finance planning features, reducing training time ~30% and supporting migration of core finance workflows from legacy tools to a modern web interface

Senior UX Designer at Reputation.com (2024-01 – 2025-01)

Led design across three core product verticals directly supporting primary revenue drivers and AI feature initiatives.

• Led design across three core product verticals — Insights, Reporting, Business Listings, and Reviews directly supporting primary revenue drivers and AI feature initiatives
• Designed a unified Competitive Insights workflow that reduced task time by 40%, increased active usage, and contributed to higher customer retention and monetisation
• Implemented design QA, reducing design defects by ~25% and improving release quality

Senior Product Designer at Zetwerk (2022-01 – 2023-01)

Led product design initiatives for Zetwerk's Order Management System, improving workflows during revenue growth phase.

• Led product design initiatives for Zetwerk's Order Management System (OMS), improving workflows to support business operations during a ~6x revenue growth phase
• Mentored three designers and partnered with leadership to establish UX practices (research, concept validation, usability testing), replacing guesswork with evidence-based design, improving product quality and reducing backlog ~20–30%

Manager UX at FanCode (Dream Sports) (2020-01 – 2022-01)

Owned UX for a core product initiative, designing multiple features that drove adoption, retention, and growth.

• Owned UX for a core product initiative, designing multiple features that drove adoption, retention, and growth across a ~50M user base
• Led research and concept validation to solve new-user retention at FanCode, informing a 12-month roadmap and increasing retention by 18% while boosting subscriptions

UX Designer (Founder) at Quazire Consulting (2016-01 – 2020-01)

Founded and operated independent UX design consulting practice.

Program in UX Design in UX Design – IIT Bombay (2020-01 – 2021-12)

Executive certificate in Design Thinking & Leadership in Design Thinking & Leadership – DSIL Global (2017-01 – 2017-12)

MBA in Strategic Management – Cardiff School of Management (2010-01 – 2011-12)