Ashiish Shinde
Senior Sales Leader | Techno-Commercial Expert | Industrial Automation & Infrastructure Solutions
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About
Results-driven Sales Leader with 20+ years of expertise in high-value Industrial Automation, Renewable Energy (Solar/BESS), and Mission-Critical Infrastructure. Proven track record of spearheading full-lifecycle sales (Inquiry to Payment), managing multi-million dollar B2B/B2G accounts, and driving 20%+ regional growth. Expert at bridging the gap between customer technical requirements and engineering execution, translating complex OT (Operational Technology) and IT Infrastructure needs into profitable, long-term strategic account plans.
Experience
Sr. Area Sales Manager (Regional) - Anytech Solutions - Andhra Pradesh and Telangana
(2019-05)
- Formulate and execute sales forecasting, budget planning, and short/long-term regional business goals
- Drive direct B2B/B2G sales across Andhra Pradesh and Telangana, focusing on high-growth sectors
- Manage Capital Equipment, industrial automation, color processing systems, and unified communication systems (BMS-adjacent technologies)
- Lead marketing campaigns and consultative sessions to improve product visibility and secure market share in automotive, healthcare, and real estate
Sr. Sales Manager - Lexus Solaredge
(2016-06 - 2019-03)
- Directed solar and BESS business opportunities with EPCs, IPPs, and utilities (hybrid, on-grid, off-grid, rooftop projects)
- Applied advanced CAPEX and OPEX financial models to align project costs with client ROI targets
- Orchestrated the end-to-end commercial execution of 10MW+ energy projects, managing complex techno-commercial negotiations for EPCs and IPPs
- Oversaw the commercial deployment of SCADA-monitored Control Systems and energy storage assets, ensuring precise OT performance analytics for project stakeholders
- Managed the full project ecosystem, from initial prospect qualification to the integration of field-level energy hardware with centralized monitoring and control interfaces
Sr. Sales Manager (Inside Sales) - ZEPHYR FINMAN Software Service
(2014-09 - 2016-01)
- Architected sales funnels for Workforce Management, HR software, and financial compliance solutions
- Managed inbound and outbound sales teams to accelerate client acquisition and pipeline velocity
Business Development Manager (South India - AP) - Bildar Paints - Andhra Pradesh
(2010-11 - 2014-08)
- Directed channel sales and marketing activities across Andhra Pradesh; optimized regional distribution
- Conducted market mapping, developed new partner networks, coached sales teams, and resolved project-level issues
Asst. Sales Manager (Solution/Project Sales) - CMS Traffic Systems Ltd
(2008-08 - 2010-09)
- Secured and managed large-scale government projects for highway traffic and surveillance systems, focusing on Integrated Field-to-Control-Room Infrastructure
- Directed the commercial sales of high-availability surveillance and ANPR solutions, ensuring robust interoperability between field sensors and enterprise-level control room VMS and monitoring software
- Collaborated with national infrastructure consultants to ensure technical compliance for mission-critical IT/Communication networks
Regional Sales & Service Lead (APAC-MENA) - CPS Color India / COROB S.p.A (Italy) - APAC-MENA
(2001-08 - 2007-12)
- Managed pre-sales and post-sales integration for high-precision Capital Equipment, including color processing systems and spectrophotometer quality-control solutions
- Directed dealer and distributor networks across APAC and MENA regions to increase industrial product adoption
Education
Engineering - Industrial Electronics & Telecommunication - Bharti Vidyapeeth Institute of Technology
Master Craftsman/Business Management Specialist - Global Marketing & Sales - IIT-NPTEL
Master Craftsman/Business Management Specialist - Global Marketing & Sales Distribution Management - IIT-NPTEL
