Ashish Kumar Singh
Perfomance Marketing Specialist
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About
Digital Marketing Specialist with 2+ years of experience managing and optimizing performance marketing campaigns across D2C, beauty, wellness, jewellery, and real estate brands. Experienced in scaling campaigns to 1Cr+ monthly ad spend, improving ROAS through data-driven experimentation, and translating client business goals into high-impact advertising strategies. Skilled in Meta & Google Ads, GA4, WhatsApp funnel automation, and cross-functional team leadership.
Experience
Sr. Executive, Performance Marketing at ADX.ai (2026-02 – Present)
- Managing performance marketing campaigns across multiple D2C clients simultaneously, driving revenue growth through Meta and Google Ads.
- Optimizing campaigns to scale revenue while maintaining target CPA and maximizing ROAS.
- Collaborating with cross-functional teams to develop data-driven creative strategies and identify funnel optimization opportunities.
Performance Marketing Specialist (Team Lead) at Astfast Infotech Pvt. Ltd. (2024-03 – 2026-02)
- Scaled digital ad campaigns to 1Cr+ monthly spend across 15+ brands in D2C, beauty, wellness, and real estate.
- Managed end-to-end client P&L and presented weekly CAC/ROAS performance dashboards directly to founders.
- Led a 15-member execution team, approving 1,000+ creatives monthly and implementing SOPs for funnel audits and audience expansion testing.
Education
MBA in Digital Marketing – Uttaranchal University (2025-01 – 2027-01)
BCA – Swami Vivekananda University (2021-01 – 2024-01)
