Ashwini Kale
SEO Specialist
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About
Results-driven SEO Specialist with over 7 years of experience across E-commerce, Service Websites, and Blogging platforms. I specialize in Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) for the LLM era (including ChatGPT, Gemini, Perplexity AI, and DeepSeek).
Experience
SEO Specialist at Global Product Compliance (GPC) (2022-12 – Present)
- Implement comprehensive SEO,GEO & AEO strategies for compliance products
- Conduct technical SEO audits and optimizations
- Manage on-page SEO, link building, and content strategy
- Analyze performance using Google Analytics and Search Console
SEO Team Lead at Evergreen Club PVT. LTD (2021-12 – 2022-10)
- Led blog content strategy development and implementation
- Executed technical SEO improvements and link building campaigns
- Optimized on-page elements for better search visibility
Assistant SEO Team Lead at Return On Web (ROW) (2019-06 – 2020-01)
- Managed e-commerce SEO for product pages and category optimization
- Conducted off-page SEO including guest posting and press releases
- Implemented bulk product page optimizations using plugins
- Improved site speed and image optimization
SEO Executive at Andurial Retail Pvt. Ltd (2018-10 – 2019-06)
- Performed keyword research using SEMrush and other tools
- Optimized meta tags, headings, and content
- Handled technical SEO including broken link fixes
- Gained experience with Shopify, Magento, and WordPress CMS
SEO Executive at FirstCry.com (BrainBees Solutions) (2017-08 – 2018-09)
- Developed and executed keyword strategies
- Optimized blog content and internal linking structure
- Improved image optimization across the e-commerce platform
SEO Analyst at GOMO Group (2016-04 – 2017-07)
- Conducted SEO audits and competitor analysis
- Managed website migration and technical SEO issues
- Optimized meta tags and image alt texts
Digital Marketing Intern at Plus91 Technologies Pvt. Ltd. (2015-10 – 2015-12)
- Learned fundamentals of SEO, including on-page and off-page techniques
- Assisted with keyword research and strategy development
Education
Engineering in IT – AMRAVATI UNIVERSITY (2007 – 2011)
