Asif Ikram

Result-oriented real estate professional with 5 years of experience in residential project sales, market research, and pricing strategy, now transitioning into a valuation-focused role. Strong understanding of real estate economics, asset valuation principles, and feasibility studies gained through hands-on project exposure and academic training. Known for driving revenue via channel sales, and contributing to pricing, positioning, and due diligence for large-scale developments.

Assistant Manager – Sales at Smart World Developers Pvt. Ltd. (2022-01 – 2022-06)

Developed and executed go-to-market strategies for new project launches with focus on channel partner engagement and market analysis.

• Developed and executed go-to-market strategies for new project launches; engaged 100+ channel partners across NCR.
• Delivered product training to over 250 brokers, improving partner conversion by 30%.
• Conducted market analysis with strategic advisors for new micro-markets (Dwarka Expressway, Sohna Road).
• Collaborated with product and valuation team to refine pricing slabs based on absorption data and competitor benchmarking.
• Used ERP for project inventory audits and suggested reallocation of SKUs to improve sell-through rate.

Senior Executive – Sales at Hero Realty Pvt. Ltd. (2018-11 – 2022-01)

Led channel partner onboarding and sales team training, generating significant annual revenue and providing market intelligence.

• Onboarded 150+ channel partners, driving ₹35 Cr+ in project sales annually.
• Trained a 5-member pre-sales team, increasing direct lead conversions by 20%.
• Participated in exhibitions (Credai, India Realty Expo) to generate brand presence and leads.
• Provided market intelligence inputs to sales head, contributing to a 10% price revision strategy.
• Maintained real-time inventory and leads via ERP (Farvision).

Executive – Sales at Hero Realty Pvt. Ltd. (2017-06 – 2018-11)

Generated direct sales through lead conversion and conducted competitor benchmarking for location-based pricing adjustments.

• Generated walk-in traffic and converted cold leads, closing ₹10 Cr+ in direct sales in 1.5 years.
• Conducted detailed competitor benchmarking in Ludhiana market; suggested location-based pricing adjustments.
• Supported marketing in executing BTL campaigns (malls, corporates) and captured data for post-event analysis.

MBA in Real Estate & Urban Infrastructure – RICS SBE, Amity University (2015-07 – 2017-06)

B.E. in Civil Engineering – Visvesvaraya Technological University (2011-07 – 2015-06)