Asmita Banerjee

Willing to pursue a successful career as footwear designer/merchandiser in a reputed organization.

Sales Merchandiser at Ajanta Shoes India Pvt Ltd (2025-06 – Present)

• Supported sales targets through stock and display management.
• Conducted market surveys and competitor analysis.
• Contributed to new product development by sharing market insights, customer preferences, and competitor analysis with design and product teams.
• Assisted in evaluating new footwear designs, colorways, and pricing based on customer response and market demand.
• Drove sales growth by ensuring optimal product placement, stock rotation.
• Monitored inventory levels, identified fast-moving and slow-moving styles, and coordinated replenishment to minimize stockouts and overstocking.

Sales Merchandiser at Edcons Exports Pvt Ltd (2024-10 – 2025-05)

• Develop and implement merchandising strategies for leather bags and SLG to optimize sales.
• Monitor stock levels and collaborate with the production team to ensure timely replenishment.
• Build and maintain relationships with wholesale and retail buyers to drive revenue.
• Analyze sales data and customer preferences to forecast trends and recommend product selections.
• Coordinate with design and production teams to align merchandise with market demand.
• Follow up with production to ensure smooth production & timely shipment of the orders.
• Negotiate pricing and contracts with vendors and suppliers to ensure cost efficiency.

Merchandiser at Adroz Footwear Pvt Ltd (2024-03 – 2024-09)

• Developed new footwear products with designers and manufacturers.
• Managed vendor relationships to ensure quality and timely delivery.
• Monitored inventory and coordinated with supply chain teams.
• Conducted market research and analyzed consumer trends.
• Ensured product quality and addressed supplier issues.
• Generated sales, inventory, and market trend reports.

Intern Merchandiser at Adroz Footwear Pvt Ltd (2024-01 – 2024-02)

• Developed new footwear products with designers and manufacturers.
• Managed vendor relationships to ensure quality and timely delivery.
• Monitored inventory and coordinated with supply chain teams.

Intern Retail Merchandiser at Raava (2023-06 – 2023-08)

• Collaborated with vendors to coordinate the manufacturing of products.
• Gained experience in communication and supply chain management.

B.Des in Footwear Merchandising – FDDI (Footwear Designing and Development Institute) Kolkata (2024)

12th in Science (PCB) – Sri Chaitanya Junior College (CBSE) (2017)

10th in NIL – Elite Co-Ed School (WBSE) (2015)