Astha Sona

Project Management professional with 2 years of experience delivering eCommerce, web development, and digital marketing projects across fast-paced, multi-project environments. Proven in managing concurrent international accounts, coordinating cross-functional teams, and serving as the primary client contact from brief through to delivery. Experienced across Shopify, HubSpot, WordPress, and global marketplaces, with a consistent focus on quality, timeliness, and client satisfaction.

Seeking a junior-level role in eCommerce, project management, or digital operations where structured execution and a drive to grow deliver real business impact.

Project Management Associate at Elsner Technologies (2025-03 – Present)

• Managed 15-25 concurrent eCommerce and digital projects across Shopify, WordPress, and marketplaces including Amazon, Walmart, and eBay, ensuring consistent quality and on-time delivery.
• Served as the primary point of contact for international clients across the USA, UK, UAE, and Australia handling daily communication, requirement alignment, approvals, and expectation management throughout the project lifecycle.
• Facilitated daily project standups and coordinated a core team of 9-10 members alongside cross-functional teams across development, SEO, SMM, PPC, email marketing, and VA services.
• Owned daily work intake, prioritisation, and task distribution across multiple concurrent service lines, proactively resolving blockers and maintaining delivery momentum.
• Contributed to measurable client growth by ensuring alignment between client objectives and project execution across eCommerce and digital marketing deliverables.
• Maintained comprehensive project visibility, reporting, and documentation through Elsner's internal PMS (TaskHub), utilizing Google Sheets and Google Docs for project tracking, status reporting, requirement documentation, and process management.
• Coordinated client communications through Slack, Microsoft Teams, WhatsApp, email, and regular meetings to ensure timely project execution and delivery.

Junior Business Analyst at Krishang Technolab (2024-04 – 2025-02)

• Almost for a year, supported delivery of 30+ international CMS-based projects (Shopify, WordPress, HubSpot) for clients across the UK, USA, and Japan, contributing to quality outcomes and on-time completion.
• Received business requirements from CTO and translated them into structured internal functional and technical documentation to guide development teams.
• Conducted end-to-end website audits and quality assurance across client projects, identifying functional, UI, and performance issues and documenting findings with clear recommendations.
• Coordinated task allocation and follow-ups for a 20+ member team of developers and designers, ensuring requirement clarity, realistic prioritisation, and adherence to delivery timelines.
• Bug Resolving and management via Bugherd and marker.io
• Worked closely with internal stakeholders to maintain execution quality and delivery standards across multiple parallel projects.

Bachelor of Technology in Computer Science – Indus University, Ahmedabad (2019 – 2023)