Aswani.M
MBA Marketing Candidate | Digital Marketing | Social Media Management | Content Creation | Audience Engagement
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About
MBA Marketing candidate with hands on experience in Content Marketing, Social Media Management, AI Assisted Content Creation, Digital Marketing, and Market Research across D2C and B2B environments. Experienced in creating social media content, marketing creatives, AI generated visuals, promotional videos, and website content. Skilled in content planning, competitor analysis, audience research, customer engagement, and e-commerce content management.
Proficient in Canva, Shopify, Meta Business Suite, google Flow Lab, Claude, Copilot, and Adobe Firefly, with a strong interest in startup, technology, and growth marketing.
Experience
Management Intern – Marketing & Digital Content at Infinity Hotel Supplies LLC (2025-10 – 2025-12)
- Created website content, product descriptions, marketing creatives, promotional materials, and digital assets for websites and social media platforms.
- Developed AI-generated images, product mockups, promotional videos, ad creatives, and visual content using ChatGPT, Gemini, Claude, Copilot, Leonardo AI, Canva AI, and Adobe Firefly.
- Supported website updates, product catalog management, product uploads, and product page optimization through Shopify.
- Conducted competitor analysis, keyword research, market research, and audience research to identify content opportunities and improve digital visibility.
- Assisted e-commerce operations, content planning, and digital marketing activities while maintaining content consistency across platforms.
Content Strategist & Social Media Marketer at Newlookofficial.in (2023-11 – Present)
D2C Brand
- Created and managed Instagram Reels, Facebook posts, promotional creatives, and product content to improve brand awareness and audience engagement.
- Conducted trend research, competitor analysis, content planning, and scheduling through Meta Business Suite to support audience-focused content strategies.
- Managed customer enquiries, lead follow-ups, and WhatsApp Business automation including quick replies, catalog links, and automated enquiry workflows.
- Monitored performance using Instagram Insights, tracking reach, views, engagement, saves, shares, and follower growth to improve content effectiveness.
- Executed Instagram campaigns generating 35K+ views and 1.8K+ interactions, while supporting Meta Ads campaigns that achieved 18K+ impressions and 67 customer conversations.
Education
MBA in Marketing – Lead College Autonomous (2025)
B.Com in Finance – NSS College (2021 – 2024)
