Karan Lingayat
Social Media & Digital Media Executive | Content Strategy | Audience Engagement | Performance Marketing
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About
Research-driven social media and digital marketing professional with a strong interest in creator culture, digital media and entertainment. Hands-on experience launching AI-driven ad creatives and reels, tracking audience engagement metrics (CTR, CPC, conversion rate) and reporting on social performance in GA4. Delivered a 5.67x overall ROAS on Meta campaigns for luxury e-commerce and service brands.
Quick learner, detail-oriented, organized and proactive, comfortable with spreadsheets, presentations and new tools.
Experience
Branding and Growth Marketing Executive (Social Media and Performance Marketing) - Cognitive Branding - Mumbai, India
(2025-11)
- Plan and run social media campaigns on Meta for luxury e-commerce and service brands, achieving a 5.67x overall ROAS across active ad accounts.
- Brief design and content teams to launch AI-driven ad creatives and reels, applying knowledge of social media formats and audience behavior to maintain high-performing CTR benchmarks.
- Analyse audience engagement and campaign performance in GA4, delivering weekly reports with actionable insights on ROAS, CPA, CTR and conversion rate trends.
- Build full-funnel strategies across cold, warm and retargeting audiences using Meta Pixel and Lookalike Audiences to reach and re-engage the right viewers.
- Manage multi-channel growth for UAE clients including Bits & Pieces (ultra-luxury e-commerce) and Fixpro FM (lead generation), owning delivery end to end and taking on tasks beyond a fixed role.
SEO and Performance Marketing Intern - 1 Finance - Maharashtra, India
(2025-05 - 2025-11)
- Researched keywords and search intent to improve organic visibility, site authority and keyword rankings in the personal finance space.
- Tracked and reported performance metrics across multiple marketing channels using spreadsheets and analytics tools.
- Collaborated on content strategy aligned with SEO best practices and audience intent.
Clinical Support Associate - IKS Health - Airoli, India
(2024-12 - 2025-04)
- Managed clinical data documentation under strict deadlines with a high level of accuracy and attention to detail.
Education
MSc - Industrial Microbiology - DY Patil University (2024-07)
BSc - Microbiology - Ramnarain Ruia College (2019 - 2021)
