Aswin Pramod
Shopify Developer & E-Commerce Growth Specialist
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About
Results-driven E-Commerce Specialist with 1.5 years of hands-on experience managing Shopify stores, optimizing product listings, and driving sales through data-backed strategies. Proven ability to analyze conversion funnels, identify drop-offs, and implement CRO improvements that increase revenue. Experienced in Meta Ads performance marketing with deep focus on traffic-to-conversion flow.
Strong technical foundation (React.js, JavaScript) enables fast, independent implementation of landing page and storefront changes — no developer dependency. High-ownership mindset with a track record of independently managing end-to-end ecommerce operations for clients.
Experience
E-Commerce & Shopify Specialist — Freelance at Self-Employed (2023-01 – Present)
Freelance e-commerce specialist managing multiple Shopify stores, conversion optimization, and Meta Ads campaigns.
- Built and launched multiple Shopify stores from scratch — handled full product cataloguing, pricing strategy, inventory setup, and merchandise presentation to drive discoverability and sales.
- Analyzed conversion funnels end-to-end using Meta Ads Manager and Google Analytics; identified key drop-off points and implemented targeted fixes (page speed, checkout UX, CTA placement) resulting in measurable ROAS improvements.
- Optimized product listings for clarity, persuasion, and search visibility — including titles, descriptions, images, trust badges, and reviews — directly improving add-to-cart and purchase rates.
- Designed and managed high-converting Meta Ads campaigns (Facebook & Instagram) — executed audience targeting, retargeting funnels, and A/B tests on creatives and landing pages to continuously improve traffic-to-conversion flow.
- Collaborated with clients and design stakeholders to translate business goals into high-converting store experiences — handled requirements, iteration cycles, and on-time delivery for 5+ clients.
- Scaled ad budgets strategically based on funnel performance data, minimizing cost per acquisition while maximizing ROAS.
- Integrated third-party tools (email marketing, analytics, review widgets, live chat) into Shopify stores using JavaScript and platform SDKs — managed full store configuration including payment gateways, shipping zones, and custom domains.
Education
B.Tech in Electronics & Communication Engineering – Mohandas College of Engineering and Technology (2021-01 – 2025-12)
