Avadhanula Dayasindhu

MBA graduate specialising in Marketing and Strategy with hands-on experience across brand communication, integrated campaign planning, and organic growth. At AdsGlobal360, developed the pitch deck for a Rs 4.5 crore public sector campaign mandate, building the strategy, segmentation, and campaign narrative that was successfully converted. At Rupyz, built the entire digital brand presence from scratch, achieving 12.6% LinkedIn engagement (3x industry benchmark) and 29 inbound leads with zero paid media.

Combines an engineering foundation (B.Tech) with human-centred storytelling and a strong track record of working directly with founders and senior leadership.

Planning and Strategy Manager - AdsGlobal360

(2026-01)

• Developed the pitch deck for a Rs 4.5 crore public sector campaign mandate, building the strategy, audience segmentation, and campaign narrative that contributed to a successful conversion.
• Contribute to integrated campaign strategy and pitch development for government and brand clients, working alongside senior leadership from brief to delivery.
• Build campaign narratives, communication frameworks, and strategic presentations used in client acquisition and retention efforts.
• Coordinate across creative, media, and client servicing teams to ensure strategy translates cleanly into execution.

Social Media and Organic Growth Strategist - Rupyz

(2024-12 - 2026-01)

B2B SaaS and Fintech Startup

• Built LinkedIn from zero to 409 followers with 12.6% engagement and 12.1% CTR, approximately 3x industry benchmark, through narrative-led organic content.
• Grew Instagram to 509 followers with 30,044 organic reach and Facebook to 114 followers with 20,133 reach, entirely without paid spend.
• Generated 29 inbound leads through conversational CTA content, directly contributing to the sales pipeline.
• Established brand voice guidelines, mentored content interns, and worked directly with Founder, CEO, Sales Head, and Customer Success Head.
• Led copywriting across creatives, landing pages, captions, and WhatsApp campaigns for FMCG, Agro, and Construction verticals.
• Conducted on-ground audience research and testimonial collection at AAHAR exhibition, feeding insights back into content strategy.

Marketing Intern, Brand PR and Digital - Encalm Hospitality Pvt. Ltd. - Delhi Airport Hospitality

(2024-07 - 2024-12)

• Coordinated across PR, Digital Marketing, and ORM agencies for a premium airport hospitality brand.
• Supported influencer workflows, campaign planning, brand messaging, and online reputation monitoring.

Digital Marketing Intern - Fabulous Media Pvt. Ltd.

(2024-05 - 2024-06)

• Developed social media strategies, SEO content, and organic campaign plans aligned to client deliverables.

MBA - Marketing and Strategy - Dayalbagh Educational Institute (2023 - 2025)

B.Tech - Electrical Engineering - Dayalbagh Educational Institute (2018 - 2022)