Shruti Jaiswal

Engagement Executive - YGR Asset Management - Noida, IN

(2025-06)

Led corporate communications, brand experience, and non-rental business initiatives for a multi-tenant corporate campus, contributing to enhanced asset visibility, stakeholder engagement, and a 50%+ increase in non-rental revenue streams.
Executed 12–15 multi-channel campaigns (WhatsApp, emailers, social media, and on-ground promotions), improving event participation by 25–35% through targeted messaging and structured outreach.
Conceptualized and delivered co-branded campaigns with brands like Swiggy and Decathlon, leveraging social media amplification and on-ground activations to boost visibility and engagement.
Planned and managed 8–10 large-scale events with 150–300+ attendees, integrating digital promotions and content-driven storytelling to maximize reach and participation.
Created 40+ content assets including social media creatives, WhatsApp campaigns, and emailers, achieving 55–65% engagement rates through optimized messaging and strong CTAs.
Coordinated with 8–12 external vendors, brand partners, and internal stakeholders to execute campaigns, ensuring consistent brand experience across digital and offline touchpoints.
Analysed feedback and campaign performance (social engagement, participation trends) from 80+ participants, using insights to refine content strategy and improve overall audience engagement.

Talent Management Intern - The Fuel Media - New Delhi, IN

(2024-08 - 2024-10)

Supported digital campaigns and communication for influencer/talent roles, contributing to outreach messaging and coordination.
Conducted research on market trends and audience preferences, informing content and campaign direction.

Human Resources Intern - ITC Limited - Gurugram, IN

(2024-05 - 2024-07)

Supported the execution of 'Sanjeevani,' a holistic employee well-being initiative covering physical, mental, financial, and social wellness.
Liaised with wellness organisations and experts to finalise partnerships for employee-centric programs and sessions.
Handled event coordination and internal communication for health-related campaigns, including International Yoga Day collaboration with Art of Living.
Created end-to-end communication assets (mailers, posters, awareness content), and coordinated with internal teams, ensuring high visibility and smooth execution of all wellness initiatives across units.

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