Sami Roy

Strategic Senior Communications professional with over 10+ years of leadership experience in Public Relations, Corporate Communications and Corporate Affairs. Proven track record of designing high-impact communication frameworks, scaling media relations strategies and building brand equity for major matrixed organizations, startups and public sectors. Expert in cross-channel brand management, reputation risk mitigation, crisis communication and senior executive thought leadership.

Senior Public Relations & Corporate Communications Manager - Unbeaten Communications - Pune, India

(2025-05)

• Strategic Communication Governance: Direct multi-layered public relations, corporate communications and reputation management blueprints for high-stakes tech, AI and cybersecurity enterprises.
• Thought Leadership for Leadership Team: Drive comprehensive execution including securing interviews, authored articles, securing quotes in industry articles or trend stories, op-eds and relationship build-up meetings to anchor industry positioning
• Omnichannel Campaign Execution: Lead end-to-end strategy and media execution for high-visibility corporate announcements, brand alignment initiatives and stakeholder outreach programs.
• Key Client Managed: KonveGas, OpenUk, miniOrange, Tellus Habitat, Niyo farmtech

Senior PR & Communications Executive (Lead Role) - Trivium Media Group - Pune, India

(2024-10 - 2025-02)

• Enterprise PR Campaign Leadership: Spearheaded complex communication roadmaps and organized end-to-end PR campaigns for a prominent portfolio of domestic and international business entities.
• Cross-Channel Brand Integration: Partnered with cross-functional digital, marketing, and creative asset teams to drive strict adherence to global brand guidelines and unique corporate tone across all channels.
• Key Client Managed: Netgear, Lucofast, The Insight Tribe, DeepTek, The LiveWire Experiences, Roy & Kapur Wedding co.

Senior Communications Consultant - Freelance PR Consultant - Remote

(2020-06 - 2024-09)

• Brand Narrative Architecture: Served as strategic counsel to executive boards, modernizing brand identities, redefining corporate value propositions, and aligning messaging frameworks during organizational pivots.
• Media Network Governance: Cultivated and managed long-term, high-impact networks with national tier-one editors, trade publications, and business journalists to drive continuous organic press coverage.
• Crisis Advisory & Reputation Control: Crafted proactive and reactive media toolkits, core position statements, and critical Q&As to neutralize sensitive communication threats and safeguard brand integrity.
• Key Client Managed: MSTC, Narayan Memorial Hospital, Rubi General Hospital Kolkata, Chair Poetry Festival, Asha Audio, IEM, The Yellow Turtle, Eagle Boys Pizza, Blue Orchid

Communications Consultant - Sagittarius Communications - Kolkata, India

(2017-06 - 2020-04)

• Top-Tier Press Operations: Pitched, negotiated, and secured high-value feature coverage and corporate profiles across premier regional and national print and digital media networks.
• Market Intelligence Operations: Audited industry trends, macro developments, and competitor communication strategies to deliver predictive, agile communication frameworks for major corporate portfolios.
• Executive Preparedness: Developed executive briefing documents, press toolkit and proactive talk tracks to successfully prepare client leadership for media interviews.
• Key Client Managed: Indian Chamber of Commerce, Fortis Hospital, Disha Eye Hospitals, Suraksha Diagnostics, Surinder Films, Asha Audio, Indian Silk House Agencies, Pizza Hut, Singer Monali Thakur

Corporate Communications & PR Executive - Emarkom PR - Kolkata, India

(2015-06 - 2017-05)

• Workflow Management: Coordinated daily output pipelines for corporate news releases, stakeholder statements, and media background briefers for an extensive institutional portfolio.
• Media Asset Development: Drafted highly customized articles, op-eds and press collateral targeted toward local, regional and national print and digital media hubs.
• Key Client Managed: ASSOCHAM, Calcutta Chamber of Commerce, Barbeque Nation, Arsalan, Alishan

Public Relations Trainee - Media Sign PR - Kolkata, India

(2015-04 - 2015-05)

• Press Operations Support: Assisted dynamic account management teams in setting up press conferences, coordinating logistics and building targeted media list directories.
• Key Client Managed: Shri Shikshayatan

Post Graduate Diploma in Public Relations - Public Relations - Bharatiya Vidya Bhavan (2012)

B.A. - Communicative English - Calcutta University (2011)

School - Rahara Bhabanath Girls (2008)

School - Ramakrishna Vivekananda Mission, Barrackpore (2006)