Avinash Naikwadi

Results-oriented SEO analyst with 14 years of experience leveraging analytical tools such as Google Analytics and SEMRush to drive digital marketing success. Proficient in Python, machine learning, and data analysis, with a strong data-driven mindset and hands-on experience in applying advanced analytics to solve complex business problems. Demonstrated ability to transform data insights into actionable strategies and deliver measurable outcomes through problem-solving and continuous optimization.

DATA SCIENCE–FOCUSED SEO SPECIALIST at Teknol Inc. (2021-07 – Present)

• Analysed SEO metrics for 20+ locations using Google Analytics and SEMrush, delivering reports on traffic growth (up to 37% revenue impact) and actionable recommendations.
• Conducted keyword research, competitor analysis, and technical audits, identifying data-driven opportunities that improved crawlability and rankings.
• Content Research and Development with AI tools.
• Backlink profile building and opportunities with competitor and market research with SEMRush.
• GMB Optimization for local businesses
• Local Listing Management with Yext for Childcare Businesses.
• Technical SEO analysis with tools like SEMRush and Screaming Frog.
• Google Schema data for website pages.
• Google Jobs implementations for the job portal website.

SEO Specialist at Abhisarit Creations (2019-07 – 2021-06)

• Craft and implement holistic SEO strategies customised to align with business goals.
• Execute SEO initiatives across diverse digital platforms, encompassing websites, blogs, and social media channels.
• Track and analyse essential SEO metrics utilising tools such as Google Analytics, Search Console, and specialised SEO software.
• Produce routine reports on SEO performance, covering traffic metrics, keyword rankings, and conversion rates.
• Developed and maintained a WordPress site for the client.

SEO Specialist at Coalition Technologies (2017-01 – 2019-07)

• Performed in-depth SEO analysis, audits, and reporting for diverse client accounts.
• Conducted keyword research, competitor analysis, and identified strategic opportunities for organic growth.
• Utilised Google Analytics, Google Search Console, and leading SEO platforms for data analysis and performance monitoring.
• Provided actionable recommendations for technical, on-page, and off-page SEO improvements.
• Collaborated with cross-functional teams to implement SEO strategies and achieve client objectives.

SEO & Wordpress Developer at Almighty Techno Engineering (2014-09 – 2017-01)

• Develop and maintain WordPress websites, ensuring they are optimized for SEO best practices.
• Conduct thorough keyword research, competitive analysis, and market trends assessment to identify opportunities for SEO optimization.
• Implement SEO initiatives across various digital channels.
• Generate regular reports on SEO performance, including traffic metrics, keyword rankings, and conversion rates.
• Lead generation for export business.

SEO Engineer at Pulse Solutions (2013-07 – 2014-09)

• Create and maintain WordPress websites, ensuring adherence to SEO best practices.
• Conduct comprehensive keyword research, competitive analysis, and market trend assessments to identify SEO optimization opportunities.
• Implement SEO tactics across digital channels.
• Track and analyze crucial SEO metrics using tools like Google Analytics, Search Console, and SEO software.
• Generate regular SEO performance reports, featuring traffic metrics, keyword rankings, and conversion rates.
• Work closely with cross-functional teams, including developers, content creators, and marketers.

SEO Manager at Savit Interactive (2012-01 – 2012-06)

• Develop and refine comprehensive SEO strategies aligned with business objectives.
• Oversee the execution of SEO tactics across digital platforms.
• Manage technical aspects of SEO factors in the websites.
• Plan and execute strategies to acquire high-quality backlinks from authoritative websites.
• Monitor and analyze key SEO metrics using tools like Google Analytics, Search Console, and SEO software.
• Generate regular reports on SEO performance, including traffic metrics and keyword rankings.
• Collaborate with cross-functional teams, including content creators, web developers, and marketing managers.
• Keep abreast of industry trends, algorithm updates, and emerging SEO techniques to continuously evolve strategies and maintain competitive advantage.

SEO at E-Brandz Inc. (2010-12 – 2012-01)

• Create and maintain WordPress websites, ensuring adherence to SEO best practices.
• Conduct comprehensive keyword research, competitive analysis, and market trend assessments to identify SEO optimization opportunities.
• Implement SEO tactics across digital channels.
• Track and analyze crucial SEO metrics using tools like Google Analytics, Search Console, and SEO software.
• Generate regular SEO performance reports, featuring traffic metrics, keyword rankings, and conversion rates.
• Work closely with cross-functional teams, including developers, content creators, and marketers.

Bachelor's degree in I.T. – Pune University (2005 – 2009)

Diploma in Information technology – MSBTE, Mumbai (2001 – 2004)