Avinesh Kumar
Email Marketing Executive
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About
Motivated and detail-oriented Email Marketing Executive Trainee with hands-on experience in email campaign management, email deliverability, audience segmentation, and campaign performance analysis. Seeking an opportunity to apply my skills in email marketing and contribute to customer engagement, lead generation, and business growth while continuing to develop my expertise in digital marketing.
Experience
Email Marketing Trainee - Genxlead Solutions - Hosur
(2026-03 - 2026-06)
- Email Campaign Management – Planning, scheduling, and executing email campaigns.
- Email Deliverability – Knowledge of SPF, DKIM, and DMARC to improve inbox placement.
- Audience Segmentation – Organizing subscriber lists for targeted email communication.
- Campaign Analytics – Monitoring open rates, click-through rates (CTR), bounce rates, and campaign performance.
- Email Automation – Setting up automated email workflows and customer engagement sequences.
Data Analytics - ExcelR - Bangalore
(2025-03 - 2026-01)
Internship
- Analysed hotel performance data, including occupancy rate, ADR, and RevPAR.
- Created interactive dashboards to monitor revenue and booking trends.
- Identified customer behaviour patterns to support business decisions.
- Generated KPI reports to improve operational efficiency and guest satisfaction.
- Analyzed employee data to identify trends in attrition, hiring, and workforce performance.
- Developed dashboards to track HR KPIs and employee metrics.
- Performed data cleaning and transformation for accurate reporting.
- Provided insights to support recruitment and retention strategies.
- Analyzed social media metrics such as reach, impressions, engagement, and follower growth.
- Created dashboards to visualize campaign and content performance.
- Evaluated audience behavior and engagement trends across platforms.
- Generated reports and recommendations to improve marketing effectiveness.
Education
Bachelor's Degree - Information Technology - SRM Institute of Science & Technology (2023-06)
HSLC - SRI Vijay Vidyalaya Matriculation Higher Secondary School (2018-04)
SSLC - Sri Vijay Vidyalaya Matriculation Higher Secondary School (2016-04)
