Mathan Kumar

Experienced and result-oriented Email Marketing Executive with over 3.5 years of total experience. Skilled in campaign planning, automation, lead generation, and performance analytics. Previously worked as a Market Research Analyst for 3+ years at Traverze and KBS Solutions, focusing on competitor analysis, industry research, and actionable insights. Adept at using tools like HubSpot, Mailchimp, Google Analytics, and Excel. Seeking to contribute expertise to a dynamic marketing team.

Email Marketing Executive - Traverze Consultancy Solutions

(2024-10)

Managed and Executed email marketing campaigns targeting B2B and B2C audiences.

• Used tools like Zoho, HubSpot, and Sendinblue for campaign execution
• Analyzed campaign metrics and implemented improvements based on A/B testing
• Coordinated with design and content teams to create impactful messaging
• Managed CRM data hygiene and ensured structured tracking of lead engagement
• Sourced targeted leads using Apollo.io, ZoomInfo, Seamless.AI, Hunter.io, Contactout, Hoovers and Directories to support marketing initiatives
• Maintained campaign inboxes and handled initial lead qualification responses
• Coordinated with sales teams to ensure smooth lead handover

Senior Market Research Executive - KBS Solutions LLC

(2022-03 - 2024-09)

I am responsible for the commercial strategy of the business, overseeing our Sales, Client Management and Marketing teams to drive business growth whilst maintaining exceptional service for our client

• Conducting extensive research on companies, and industries
• Gathering the right intelligent information from different credible sources
• Research of data in a timely and accurate manner while aligning with the relevant research guidelines
• Research companies in each industry and build a database
• Knowledge of Sales CRM
• Find out the relevant target titles and build a prospects database
• Preparing in-depth & comprehensive reports and documents containing company profiles

MBA - Marketing and Finance - Sakthi Institute of Information and Management Studies (2019 - 2021)

BSC - Hotel Management - SRM University (2016 - 2019)

HSC - IIPE Lakshmi Raman Higher Secondary School (2016 - 2016)

SSLC - Prasanna Matriculation School (2014 - 2014)