Regional Sales Manager – Kitchen & Cleaning Solutions - Sheffield Steel Systems Ltd - Nairobi, Kenya
(2026-06 - 2026-07)
- Managed regional business development and B2B sales activities for commercial kitchen and cleaning solutions across assigned territories.
- Identified and developed new business opportunities in hospitality, healthcare, commercial, and industrial sectors.
- Conducted customer meetings, site surveys, product presentations, and solution demonstrations to understand client requirements.
- Prepared techno-commercial proposals, quotations, and participated in contract negotiations.
- Built relationships with key customers, consultants, contractors, and project stakeholders to support business development.
- Maintained the sales pipeline, customer database, sales forecasts, and activity reports using CRM/ERP systems.
- Coordinated with Design, Operations, Installation, and Service teams to ensure smooth project execution and customer support.
- Monitored market trends, competitor activities, and customer requirements to identify new business opportunities.
- Represented the company during client meetings, networking events, and business development initiatives.
Deputy Manager – Sales ( Commercial Appliances ) - IFB Industries Ltd - Delhi NCR
(2022-09)
- Sales Planning: Discuss and chalk out monthly sales plan with Distributor/Dealer of IFB Industries Ltd. in allocated territory for adequate inventory levels at distributorships and achieve off take sales targets on monthly, Quarterly, Half Yearly and Yearly.
- Ensure Industrial product sales in potential institutions, mainly hotels, manufacturing industry, IT companies, Bars and Pubs, Hospitals, Clubs, large commercial kitchens, educational institutions, Railways Laundries, District Hospitals etc with Layout and Drawings.
- Managed customer data, leads, and sales pipelines using Salesforce CRM, ensuring 100% data accuracy and timely updates.
- Work continuously towards improvement of the channel and Taking care of Key Accounts and accounts which includes channels sales and ensuring proper chain management and handling compliance issues.
- Maintaining a long-term relationship with our business partners.
- Responsibility for the successful execution & implementation of the BTL Activity.
- Competition Analysis: Study competition activities and their markets; Identify locations where potential customers could be targeted; Spread our team in field to capture market information and track competition; Monitor daily market study and follow various economic trends; in order to achieve better retails.
- Analyzing latest marketing trends & tracking competitor's activities & providing valuable inputs for fine tuning of sales & marketing strategies.
- Devising & implementing marketing activities for successful launching of new products. Building brand focus in conjunction with operational requirements.
- After Sales (Spares, Service etc.): Coordinate with the help of Service Team and Franchisee Partner for any kind of service related issues, personally interact with customer, take their feedback and ensure complete service to customer. And also focus on customer retention.
- Ensuring maximum brand visibility and capture optimum market shares.
- Maintaining the appropriate products at appropriate places.
- Increase the distributor`s rotation through dealer or resellers.
- Drive the secondary with better mix.
- Increase the billing points and networks.
- Realizing the payments from the distributors.
- Taking care of direct channel, stock maintenance and ensuring the given scheme has been passed.
- Reporting of MIS to IFB Industries Ltd on sales targets on daily basis and maintaining sales tracker. Boosting & providing the training of sales team on monthly basis
Key Account Manager – Cleaning Systems - Eureka Forbes Ltd - New Delhi
(2017-06 - 2022-09)
- Managed institutional and industrial sales across Haryana region.
- Built and strengthened long-term relationships with key institutions and channel partners.
Assistant Manager – Sales - Armsel MHE Pvt Ltd - Gurgaon
(2015-06 - 2017-05)
- Managed industrial lifting solutions sales across North India.
- Led dealer performance, profitability tracking, and training initiatives.
- Created strategic sales execution plans based on customer needs and market demand.
- Executed pre-sales, order processing, delivery coordination, and after-sales support.
- Resolved customer escalations and ensured service delivery within timelines.
- Conducted client visits, prepared quotations, handled negotiations, and closed deals.
Assistant Sales Manager - Karcher Cleaning Systems Pvt Ltd - Noida
(2012-03 - 2015-05)
- Conducted in-depth market research and developed innovative application-based solutions for cleaning systems, addressing customer needs effectively.
- Generated a comprehensive customer database, prepared compelling proposals, and provided critical support in deal closure.
- Coordinated seamlessly with clients and internal teams for project delivery alignment, ensuring project success.
- Supported AMC renewals, maintenance planning, and after-sales revenue generation, contributing to sustained revenue streams.
- Facilitated dealer expansion and territory growth initiatives.
Business Development Executive - Gentech Controls (Mahindra Powerol) - Noida
(2009-08 - 2012-02)
- Conducted field sales visits and customer interactions to enhance business development initiatives, fostering strong client relationships.
- Established revenue and growth through targeted business planning activities, contributing to overall business success.
- Researched prospective clients to create and implement effective cold call lists, generating new business opportunities.
- Negotiated contracts with new clients, securing profitable agreements and expanding client base.
- Coordinated with finance and operations teams to forecast sales targets and allocate budgets effectively.
- Generated continuous business through prospecting, cold-calling, and client retention strategies.
- Responded to RFQs, prepared proposals, handled negotiations, and closed large-value deals.
- Monitored market behavior, competition activities, and sales pipeline status.
