Assistant Manager – Brand Solutions - JioStar
(2022-07)
- Conceptualized and executed branded content integrations across flagship entertainment IPs, translating client objectives into engaging, content-first experiences.
- Collaborated with programming, creative, marketing, sales and strategy teams to build integrated campaigns across television, OTT and digital platforms.
- Designed cross-platform content amplification strategies spanning on-air, digital, social media and app ecosystems, driving up to 3X engagement through innovative content formats.
- Managed end-to-end execution of branded campaigns, ensuring seamless integration while maintaining the authenticity of editorial content.
- Led campaign planning and post-campaign reporting for leading brands including Nivea, Coca-Cola, Lotus, L'Oréal and Realme, leveraging Nielsen and Repucom insights to strengthen client relationships.
- Conducted over 100 Brand Lift Studies, delivering an average 13% uplift in campaign effectiveness and providing strategic recommendations for future content initiatives.
- Developed campaign case studies and performance narratives that contributed to repeat business and long-term brand partnerships.
User Retention & Growth | Branded Content - Trell
(2021-06 - 2022-07)
- Developed branded content and creator-led engagement strategies that improved Day-0 user retention by 65%.
- Conceptualized culturally relevant content calendars aligned with seasonal moments, audience behaviour and platform trends.
- Partnered with influencers to build commerce-led branded content campaigns, contributing to nearly 30% of the platform feed while driving user engagement and revenue.
- Executed and optimized digital marketing campaigns across Meta and Google, using campaign insights to improve audience targeting and content performance.
- Conducted user research and consumer surveys to identify audience pain points and refine content strategy.
Client Solutions - ByteDance (TikTok)
(2020-06 - 2021-02)
- Managed high-value digital campaigns for global advertisers, ensuring smooth execution across multiple stakeholders.
- Worked closely with cross-functional teams to align campaign delivery with client objectives and platform capabilities.
- Leveraged campaign insights, audience behaviour and performance metrics to optimize content effectiveness and conversion.
Client Servicing - Publicis
Brand Management - Zee
Social Media Marketing - Social Elephant
Student Mentor - Intern Theory
