Babitha Ts
Salesforce Functional Project manager
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About
- A seasoned Project Manager with over two decades of comprehensive experience. Distinguished for leading and implementing Salesforce across international geographies, optimizing digital marketing strategies, and steering contact center expansions that achieved significant operational metrics.
- Proven expertise in driving operational excellence within healthcare management,
pioneering digital transformations, and consistently meeting project and organizational goals ahead of schedule. Recognized for effective team leadership, encompassing a diverse group of 31 members.
- Educated in Project Management from the University of Massachusetts Amherst and enriched with numerous certifications, including Lean Six Sigma and Digital Marketing.
Currently pursuing an MBA in Adaptive Leadership from Golden Gate University.
Known for translating business requirements into tangible results, ensuring quality assurance, and championing customer-centric transformations.
Experience
- Salesforce Implementation & Management: Spearheaded Salesforce implementation across Pan-India and Cayman Island hospitals, overseeing day-to-day operations, and aligning short-term and long-term strategies to business goals.
- Project Planning & Monitoring: Collaborated with internal stakeholders to develop Business Requirement Documents (BRD)
and a tailored implementation plan, ensuring projects stay on track, within budget, and meeting key milestones.
- Data Analysis & Campaign Effectiveness: Conducted data analytics to evaluate campaign efficacy in lead generation and sales; initiated patient-targeted outbound programs based on business insights.
- Communication & Stakeholder Management: Established and maintained clear communication channels with project stakeholders, including Unit Heads, Regional Directors, and CMOs, ensuring smooth project transitions.
- Operational Excellence & Service Management: Managed Outpatient and Inpatient services, encompassing registration,
billing, doctor scheduling, and ambiance; contributed to strategic plans by identifying trends, system improvements, and implementing changes.
- Process Development & Coordination: Formulated Standard Operating Procedures (SOPs) for customer care executives and coordinated program projects, addressing inter-dependencies, risks, and issues.
Education
Educated in Project Management from the University of Massachusetts Amherst and enriched with numerous certifications, including Lean Six Sigma and Digital Marketing.
Currently pursuing an MBA in Adaptive Leadership from Golden Gate University.
Known for translating business requirements into tangible results, ensuring quality assurance, and championing customer-centric transformations.


