Bala Pedda Raju

Strategic and results-oriented SEO Head / Digital Marketing Manager with 10+ years of experience in leading high-impact digital marketing initiatives across SEO, SEM, SMO, and content marketing. Proven track record of driving organic growth, revenue generation, and brand visibility through data-driven strategies and performance marketing. Skilled in building and leading teams, managing multi-channel campaigns, and aligning digital marketing with business objectives to deliver measurable ROI.

SEO Head / Sr. Manager – Digital Marketing at Augie Pets India Pvt Ltd (2021-05 – Present)

Lead end-to-end digital marketing strategy across SEO, paid ads, and social media. Defined and executed scalable SEO strategies aligned with business growth goals. Managed multi-location Local SEO strategy to improve store visibility and footfall.

• Lead end-to-end digital marketing strategy across SEO, paid ads, and social media
• Defined and executed scalable SEO strategies aligned with business growth goals
• Managed multi-location Local SEO strategy to improve store visibility and footfall
• Collaborated with leadership, design, and development teams to align marketing with business objectives
• Increased organic traffic and keyword rankings through advanced SEO strategies
• Improved conversion rates through landing page optimization and A/B testing
• Managed Google Ads and Meta Ads budgets, ensuring maximum ROI
• Built and optimized marketing funnels for lead generation and e-commerce growth
• Optimized content for featured snippets, voice search, and zero-click searches
• Structured content using FAQ schema, conversational queries, and intent-based formats
• Developed AI-friendly content frameworks to improve visibility in generative AI platforms
• Focused on entity-based SEO and semantic search optimization
• Enhanced content discoverability through structured data and knowledge graph alignment
• Conducted in-depth technical SEO audits and implemented fixes for crawlability and performance
• Leveraged tools like GA4, GSC, and Looker Studio for performance tracking and reporting
• Implemented structured data (schema) to enhance SERP visibility and CTR
• Led cross-functional teams including content writers, designers, and developers
• Created SOPs and workflows for scalable SEO and content execution
• Mentored team members and improved overall productivity

Sr. SEO Specialist at WoWExp Technologies (2020-11 – 2021-05)

Sr. SEO Analyst at ONPASSIVE (2019-11 – 2020-11)

Sr. SEO Analyst at PR Digital Web Solutions (2018-07 – 2019-11)

SEO Analyst at Outline Technologies (2016-06 – 2018-07)

SEO Executive at W3d Technologies (2015-12 – 2016-06)

MBA in Marketing – RGTMCET (Autonomous)