Balakrishnan V Menon

Aspiring marketing professional seeking a dynamic role in an innovative and growth-focused organization, where I can leverage my marketing expertise and sales knowledge to drive impactful campaigns, support business development, and contribute meaningfully to the organization's success while advancing my professional career.

Hyperlocal Marketing Manager at CSB Bank LTD (2025-12 – Present)

• Responsible for executing centrally designed hyperlocal marketing strategies with regional customization to ensure relevance and impact. You will manage end-to-end campaign execution across your region, support branch-level branding and SOP adherence through regular audits and visits, and lead community outreach initiatives tailored to local audiences.
• Ideating and implementing hyperlocal social media content to drive engagement and lead generation, as well as coordinating internal engagement. campaigns to boost employee participation.
• Consolidating and submitting timely regional reports, manage local vendor relationships to ensure cost-effective and SLA-compliant execution, and supervise Marketing Executives to ensure field readiness and task completion.

Regional Marketing Manager at ESAF Small Finance Bank (2020-02 – 2025-11)

• Strategize and execute marketing plans to enhance brand visibility and generate leads.
• Collaborate with product heads and regional leaders to tailor region-specific campaigns.
• Organize customer engagement events to strengthen customer loyalty.
• Monitor campaign performance and optimize for maximum impact.

Regional Marketing Manager at MediHome Family Clinic Pvt Ltd (2019-07 – 2020-02)

• Designed and implemented successful marketing campaigns from concept to execution.
• Built partnerships with industry stakeholders, agencies, and vendors.
• Managed quarterly and annual marketing budgets effectively.

Marketing Executive at Club Mahindra Holidays – UAE (2018-12 – 2019-03)

• Planned and executed lead generation activities.
• Established partnerships with associations, schools, and retail outlets for promotions.

Financial Planner at Takaful Emarat Insurance – UAE (2018-01 – 2018-10)

• Generated prospective customer base through open market sourcing.
• Sold life insurance products and provided financial planning services.

Regional Marketing Manager at HDFC BANK LTD (2015-05 – 2017-09)

• Conceptualize and implemented marketing campaigns with zonal and central teams.
• Managed budgets, evaluated marketing spend, and ensured brand visibility.
• Handled vendor management, market research, and relationship-building events.

Business Development Officer/Marketing Specialist at XM Services India Pvt Ltd (2012-05 – 2015-05)

• Identified and activated retail sub-agent locations.
• Conducted audits for compliance and ensured brand visibility.
• Managed internal/external branding for 5000+ agent locations.

Promotions Manager (Off role) at HDFC BANK LTD (HBL Global) (2009-04 – 2012-04)

• Managed marketing requirements for 67 branches in South Kerala
• Designed and executed innovative visibility strategies and branch-level events.

Financial Planning Consultant at ING VYSYA LIFE (2008-10 – 2009-04)

• Managed Bancassurance channel and cross-sold insurance products.
• Managing and coordinating various marketing activities of the bank to generate more business through their existing base, as well as new acquisitions.

Relationship Manager at KOTAK Direct (2007-10 – 2008-09)

Kotak Direct is the direct sales channel of Kotak Securities Ltd.

• Open market sourcing and generating a prospective customer base for the company.
• Coordinating and conducting Promotional activities.
• Providing financial advice to the customers based on their needs
• Generating new leads for the company.

Master of Business Administration in Human Resource – Sinhgad Institute of Business Administration and Research, Pune (2007-06)

Bachelor of Commerce in Taxation – Bharata Matha College, Thrikakkara, Ernakulam, Kerala (2005-06)

Higher Secondary (2002)

High School (2000)