Shanavas S

Dynamic and results-driven marketing and operations professional with over 10 years of progressive experience in sales strategy, campaign management, market intelligence, and cross-functional team leadership. Adept at driving brand growth, revenue performance, and operational efficiency. Seeking to contribute innovative solutions and strategic insight in a challenging role within a forward-thinking organization.

Marketing and Operations Manager at Turmer Trading Company (2023-01 – Present)

• Conducted competitor benchmarking and market research to shape pricing and positioning strategies.
• Managed multi-channel advertising campaigns and optimized ROI through performance tracking.
• Coordinated daily operations, inventory control, and vendor relations to improve supply chain efficiency.
• Analyzed customer data to refine marketing strategies and improve customer engagement.
• Led cross-functional coordination between sales, logistics, and marketing departments.
• Implemented operational process improvements that reduced costs and improved service timelines.

Business Head & Consultant at Ramzan Food (2021-01 – 2023-12)

• Led business strategy, marketing, and operations to drive growth and market expansion.
• Planned integrated campaigns and advised on SEO/SEM for improved traffic and lead generation.
• Defined KPIs and delivered performance insights to senior management.
• Oversaw digital presence and optimized marketing spend across channels.
• Consulted on operational efficiency and product positioning to improve ROI.

Area Marketing Specialist Officer at Suguna Pvt Ltd (2020-01 – 2021-12)

• Managed customer relations and product promotion in key regional markets.
• Supported sales team with product training and lead conversion tools.
• Conducted market analysis and shared insights for product enhancement.
• Maintained sales reports and resolved escalated customer queries.
• Worked with marketing team to execute campaigns based on target demographics.

Sales and Operations Manager at UB Catters (2011-01 – 2017-12)

• Executed sales and operations strategies to meet revenue and efficiency goals.
• Managed event sales, sponsorships, and vendor coordination to enhance brand reach.
• Led daily operations, team supervision, and client relationship management.
• Improved CRM usage and collaborated with PR teams for campaign execution.
• Led weekly reviews to improve performance and team coordination.

Sales Executive at Jans FMCG (2008-01 – 2009-12)

• Executed regional sales campaigns and tracked customer buying patterns.
• Engaged in pricing, promotion, and competitor analysis to support sales strategy.
• Prepared product presentations and contributed to demand forecasting.
• Collected market feedback and shared insights with marketing teams.
• Maintained sales records and prepared performance reports.

HR Advanced Diploma in Human Resources – Ajax Management (2015-01 – 2015-12)

MBA in Human Resource & Marketing – Anna University (JKKMCT) (2011-01 – 2011-12)

BA in Economics – Kerala University (SD College) (2009-01 – 2009-12)