Barigala Sahithy

Senior Process Executive with 2.5 years of experience at Cognizant, supporting Google US advertisers with technical assistance for Google Ads and Google Analytics. Experienced in troubleshooting campaign performance issues, resolving account and tracking concerns, and delivering data-driven solutions to optimize advertising outcomes. Strong background in client communication, problem resolution, and performance improvement.

Previously worked in customer support for the DoorDash process, handling customer queries and ensuring high service satisfaction. Proven ability to manage high-volume support environments while maintaining quality and efficiency.

Senior process executive - Cognizant

(2024-12)

• Provided technical support to US advertisers for Google Ads and Google Analytics (GA4).
• Assisted advertisers in setting up and configuring conversion tracking within Google Ads accounts. Guided clients in creating and modifying events in GA4 to align with business goals and campaign objectives.
• Supported traffic acquisition analysis by helping advertisers interpret source/medium data and optimize channel performance.
• Assisted with implementation and validation of global site tag (gtag.js) and event snippets to ensure proper conversion tracking. Troubleshot tag firing issues, tracking discrepancies, duplicate conversions, and attribution mismatches.
• Helped import GA4 conversions into Google Ads for improved bidding and campaign optimization.
• Analyzed key performance metrics such as CTR, CPC and Conversion Rate to provide data-driven recommendations. Collaborated with cross-functional teams and escalated complex technical issues while maintaining SLA and quality standards.

Process Associate - VXI

(2023-07 - 2024)

• Provided customer support for DoorDash users regarding order delays, missing items, and refund-related concerns.
• Managed high-volume chat support, handling 3–4 concurrent chats while maintaining service quality and response time standards.
• Investigated order issues, coordinated with internal teams, and ensured timely resolution of customer cases.
• Processed refunds and compensation requests in accordance with company policies and guidelines.
• Maintained accurate case documentation and adhered to SLA and quality benchmarks.
• Demonstrated strong multitasking, problem-solving, and customer conflict resolution skills in a fast-paced environment.
• Consistently maintained high customer satisfaction scores while meeting productivity targets.

B.Tech - Civil Engineering - TKR College of Engineering and Technology (2022)