Sandip Kumar Das

Digital Marketing Professional with 3+ years of experience specializing in google ads.

ZTS Infotech Pvt. Ltd

Designation: PPC Executive (Google Ads)

 Creating compelling ad copy for search, display ads, optimization of ads, negative keywords exclusion, location targeting, and optimizing campaigns for maximum results.  Conducting extensive keyword research to identify relevant and profitable keywords for PPC campaigns  Analysing campaign data and creating reports to provide clients with insights into campaign performance, as well as recommendations for improvement, Competitors Research using Spyfu & manually.  Landing Page Mock-up, keyword density suggestions to increase quality score and increase ad relevancy  Adjusting bids based on performance data to ensure optimal campaign performance and return on investment.  Monthly reports using agency analytics and weekly manual reports.

Performance

Report of Projects  Conversion Tracking of eCommerce Projects (Purchase tracking), add to cart, check-out tracking on Shopify and WordPress, Contact Form Tracking, Phone Number Tracking, Facebook Pixel & enhanced conversion tracking via GTM  Ad Copy Writing using different AI Tools i.e., Chat-GPT and other AI tools.  Stay up-to-date on the latest PPC trends and best practices

B.Sc in Chemistry for Burdwan University