Beeulah Marry

Product designer with 3+ years of experience turning technically complex, constraint-heavy systems into usable product experiences across B2B and B2C, currently owning end-to-end design across robotics, IoT, instrumentation, and industrial SaaS at a Zoho subsidiary.

UI/UX Designer at Pilabz Electromechanical Systems (2024-05 – Present)

• Unified Four Instruments Into One Coherent App Experience: Designed a fragmented four-mode Android measurement app (DMM, LCR, 1P & 3P PQA) with instrument-specific probe guidance and live reading states, validation shows 2x faster first readings, 70% less mode confusion.
• Made Safety-Critical Robot Control Unambiguous at Every Step: Designed a map-first AMR control interface covering connection states, mission setup, live monitoring, and emergency controls, made 92% task success on robot readiness, 2x faster route understanding.
• Turned a Dense Engineering Workflow Into a Guided Simulation Experience: Broke down a dense motor simulation workflow into a step-by-step guided experience with smart defaults and working examples, 70% of users completed the simulation independently on first attempt post-launch.
• Built Design Systems From Zero: Created token-based design systems with reusable components, responsive patterns, and handoff documentation adopted across 4+ products and multiple engineering teams, enabling consistent UI delivery without a design ops function.
• Cross-Functional & Full-Stack Design Ownership: Partnered with engineers and product leads from problem framing through design QA and developer handoff — operating as a sole designer across research, motion design, prototyping, and branding, with hands-on experience in HTML and CSS.
• AI-Integrated Platform: Driving early-stage UX strategy and competitive research for a cloud-based CAE simulation platform, defining core UI patterns and product architecture for an AI-integrated engineering tool supporting prompt-driven simulation workflows.

Associate Product Designer at Tentacle Technologies (2023-05 – 2024-05)

• End-to-End B2C Product Flows: Designed web and mobile experiences for Artoons, a marketplace for child creators and parent buyers, including a feature adopted by 60% of active users, and a simplified kids' posting flow usability testing showed was 80% easier to complete.
• Accessibility-First Interaction Design: Applied WCAG guidelines and age-appropriate interaction patterns through iterative usability testing, ensuring legibility, trust, and usability for both child users and parent buyers.

B.Tech in Information Technology – SRM Valliammai Engineering College (2019 – 2023)