Benicia Fernandes

Client Servicing Executive with 1 year of agency experience in campaign coordination, client communication and creative review. Managed multiple outdoor campaigns end to end, from briefs and design feedback to tracking and client reporting. Also handled social media planning, copywriting, design and video editing for a company's own channels.

Hands-on with SEO basics and eager to move into digital advertising, supporting brands with social media, performance campaigns and content. B.A.M.M.C. graduate (CGPA 9.63).

Client Servicing / Creative Executive (2024-06 – 2025-05)

• Coordinated 30+ outdoor campaigns with already existing clients big and small across bus shelters, railway stations, train interiors and billboards etc, keeping every installation on schedule and in the right location.
• Verified placements through on-site photo checks, fixed missed installations and resolved issues with execution teams, so campaigns went live on time.
• Maintained campaign tracking sheets covering start and end dates, locations, installation status and removals, giving clients clear, up-to-date reporting.
• Acted as the link between clients, designers and execution teams. I reviewed creatives for errors and missing details and turned client feedback into clear revisions, which reduced rework / sped up approvals.
• Wrote taglines, captions and ad copy for client campaigns and social media, matched to each visual design.
• Planned and ran the company's social media, handling design, video editing and posting. Increased LinkedIn followers and engagement through creative posts which resulted in getting them noticed by a lot of brands

Bachelor of Arts in Multimedia and Mass Communication (B.A.M.M.C) – MULUND COLLEGE OF COMMERCE (2021 – 2024)

Commerce (11th & 12th) – VANI VIDYALAYA JUNIOR COLLEGE, MULUND (2019 – 2021)

– ST. MARY’S CONVENT HIGH SCHOOL, MULUND (2007 – 2019)