Bhushan Dixit

Senior Product Designer with 5 years of experience designing B2B, B2C, Payment, banking, lending, LOS, and Account Aggregator journeys for banks and financial platforms.

Senior Product Designer (UX Design) at Perfios (2024-11 – Present)

• Designed end-to-end B2C lending journeys for UBI & IDBI, improving completion rates & reducing operational friction.
• Led UX for the B2B SaaS Loan Origination Platform (web & mobile), simplifying onboarding flows and boosting customer onboarding speed by 18–24%
• Built a 0 to 1 AI powered finance journey builder enabling banks to auto-generate onboarding flows, reducing manual time from 10 days to 2 days.
• Collaborated closely with product teams to set Growth KPI and success metrics pre-launch

Product Designer at PropReturns (2023-12 – 2024-11)

• Reimagined the property shortlisting flow using Mixpanel data-driven insights, increasing shortlisting actions by 200% in 60 days.
• Redesigned the full customer journey from lead generation to deal closure, contributing to a 22% increase in NPS.
• Built an on-site Augmented Reality property preview, reducing average client property visits from 20 visits to 4 visits, improving TAT & conversion speed.
• Led data-driven design decisions by leveraging A/B testing through Mixpanel and GA4, optimizing user experience based on behavioral insights and performance metrics.

User Experience Designer at Deforus (2021-07 – 2023-12)

Part Time

• Designed B2C apps for Yes Bank YES PAY BIZ and YES PAY 2.0, focusing on mobile-first financial UX, used by 10 million+ users.
• Improved onboarding & CBDC flow for YES PAY BIZ MSME mobile app, resulting in 25% higher transaction success.
• Designed end-to-end B2B & B2C journeys for the FinVu Account Aggregator platform, shaping multiple regulated financial flows.
• Collaborated closely with PMs, engineering, compliance & business teams to align UX with RBI guidelines and banking operational constraints.

Bachelor of Design in User Experience – D Y Patil International University (2024)