Brigu Mohan

Executive with a wide ranging experience of the FMCG industry in Indian Market scenario. Bringing innovative solutions for optimizing sales force and business processes in order to not only achieve but exceeding targets and goals consistently. Key competencies comprised of an ability to create a vision, formulate and control business plans and budgets, communicate across organizational boundaries and time zones – together with an ability to conceptualize and improve operational performance to achieve sustainable results.

An effective communicator, possessing excellent interpersonal, analytical, problem solving, training and mentoring skills

Area Business Manager - A. PUNAJAKASTHURI PVT LTD - Calicut-H.Q, Covering NORTH KERALA

(2024-02)

Work Areas: MODERN TRADE, FMCG, WHOLE SALE, HORECA

• Responsible to plan ,execute & drive area numbers along with KPIs.
• Responsible to manage & execute trade marketing activities for optimum results.
• Responsible to train, coach and keep my team & customers motivated to drive company's agenda with in my area.
• Develop and strengthen relationship with existing and potential dealers/retailers.
• Prepare and implement market visit and route to market plans.
• Responsible for channel wise Target achievement.
• Responsible for ensuring availability / visibility of the entire product range.
• Assist departmental management in identifying possible improvements in systems and procedures.
• Review and analysis customer queries/ product sales and establish improvement plan to develop subordinates.
• Coach direct reports to achieve production goals ,Actively manages under performers via performance improvement plan to meet established performance levels.
• Proactively monitors and engages poor performance to develop weaker areas and, if necessary , moves people out when performance does not improve.

Area Business Manager - Major Foods Pvt Ltd - Thrissur-H.Q, Covering Calicut, Malappuram, Thrissur and Kannur

(2019-06 - 2024-01)

Speciality: FMCG/OTC. Products: Condums, Oats, etc

• Responsible to plan ,execute & drive area numbers.
• Responsible to manage & execute trade marketing activities for optimum results.
• Responsible to train, coach and keep my team & customers motivated to drive company's agenda with in my area.
• Develop and strengthen relationship with existing and potential dealers/retailers.

AREA SALES MANAGER - PRIIS INDIA PVT LTD [ BSY NONI] - Calicut-H.Q, Covering Thrissur, Malappuram, Calicut & Kannur

(2016-05 - 2019-07)

Speciality Exposure: FMCG[ Hair dye, Tissues]

BDO - MAJOR FOODS PVT LTD - H.Q Calicut

(2008-04 - 2016-05)

Speciality: FMCG[ Atta, Maida, Fried rice Products, Ghee ]

• Revenue generation
• Target achievement
• Developing team members
• Company's representative in the market
• Exploring new territories and identifying new profitable markets
• Motivator
• Customer relationship Builder
• Brand builder

B.Com - ST.ALBERTS COLLEGE- COCHIN (2002 - 2005)