Buvana S

Results-driven SEO Analyst and Digital Marketing Specialist with 4 years of total experience, including 3.5 years in digital marketing and 6 months of dedicated SEO practice. Specialized in Technical SEO, On-Page Optimization, Keyword Research, and Local SEO strategy. Currently driving organic growth at LinkBuffer Studios using data-led approaches with Google Analytics, Search Console, Ahrefs, and SEMrush.

Proven ability to increase website traffic, improve search rankings, and deliver measurable ROI for clients across industries.

SEO Analyst at LinkBuffer Studios (2025-12 – Present)

• Conducted in-depth keyword research and competitor analysis, identifying ranking opportunities that improved content visibility across target markets
• Executed on-page SEO (meta tags, headings, schema markup, internal linking) across multiple client websites
• Performed technical SEO audits resolving critical crawling, indexing, and Core Web Vitals issues
• Built and managed link-building campaigns through strategic outreach and guest posting, growing domain authority
• Implemented local SEO strategies for location-specific pages, improving map pack visibility for Edmonton-based physiotherapy clients
• Monitored and reported SEO performance weekly using Google Analytics and Search Console, enabling data-driven decision-making

Freelance SEO Consultant at Self-Employed (2022-09 – 2025-11)

• Managed SEO and digital marketing projects for small businesses, delivering keyword strategy, on-page optimization, and content planning
• Developed the Edmonton physiotherapy SEO project — keyword clusters, location-specific landing pages, blog content, and structured internal linking
• Applied a three-tier image SEO strategy for better indexing and ranking across client websites
• Continued upskilling through Google certifications and hands-on SEO project execution

Senior Digital Marketer at Sathya Technosoft (2019-04 – 2022-08)

• Increased website traffic by 40% within 6 months through targeted SEO and content marketing strategies
• Managed social media marketing campaigns across multiple platforms, significantly improving engagement and brand reach
• Optimized paid ad campaigns (Facebook Ads), improving CTR and reducing CPC by 20%
• Conducted ongoing competitor and keyword analysis to continuously refine digital marketing strategies
• Delivered detailed performance reports using analytics tools to demonstrate ROI to stakeholders

Medical Biller at MS Solution (2017-07 – 2018-09)

• Maintained 95% accuracy in billing and claims processing with strong attention to detail
• Developed strong process management, compliance handling, and documentation skills

B.E. in Computer Science & Engineering – Kings Engineering College, Chennai (2017)