Calista Lopes

With over 10 years of experience in the e-commerce industry, I specialize in Amazon, Shopify, and Wayfair, with strong expertise in both operational and marketing functions. My experience includes managing daily marketplace operations, optimizing product listings, coordinating with cross-functional teams, and supporting marketing initiatives to drive growth. My special interest is in analysing data from reports to understand patterns that can help in making decisions and drive focused marketing efforts.

I am proactive, detail-oriented, and committed to delivering results while helping businesses streamline processes and achieve their goals.

E-commerce Executive – Team Lead - Solino Home Pvt Ltd

(2022-01 - 2025-01)

• Shopify Store Management
• Website operations management
• Listing products with and without variations
• Creating product collections and grouping relative products under the same
• Creating and customizing templates for home page, collection page, product detail page and other website pages. Changing layouts as per requirement
• Creating and updating navigation menu
• Installing and integrating different apps as per requirement. This includes feature apps(eg search discovery app, auto notification app etc), social media apps(google & youtube app, facebook & insta app, pinterest, tiktok, etc) inventory management apps(extensive, sellbrite,etc), etc.
• Creating pop ups/forms, new subscription offers, sending notification for instock products, adding relevant products on pdp page for better conversion and many more features to engage customer and increase conversion rate
• Optimize search feature on website by tracking the search terms and adding it to the relative product
• Creating mailers via Shopify Email App, Omnisend to send to our subscribers
• Creating different customer segments to send targeted emails
• Check daily Shopify order processing, track timely deliveries and resolve delay issues if any
• Update product changes like title, description, pricing, etc
• Add sale/deals as required, create discount codes
• Customize Shopify theme as per requirement
• Process influencer orders and track their fulfilment and content updates
• Update shipping prices as per requirement
• Add Blog Posts
• Create Shopify reporting as per requirement
• Resolve required google search console errors
• Create search engine appropriate meta title, description and URL link for better SEO
• Respond to Chargebacks if any
• Monitoring Google Ads, Google Analytics, Merchant Centre.
• Amazon marketplace operations management
• Product listing in appropriate categories and variation
• Monitoring account health to check and resolve policy violations
• Run A/B testing for titles, images, description, etc to understand what works better.
• Develop, execute and optimize A+ Content and Amazon Storefront.
• Plan promotional activities including deals, coupons, and discounts.
• Manage FBA shipments.
• Monitoring and analysing excess inventory and implementing clearance strategies.
• Creating removal orders and tracking their shipments.
• Tracking reimbursements and verify FBA fees for orders.
• Creating and monitored Amazon Ads(PPC) – Sponsored products, sponsored brands, sponsored display
• Monitor Acos, Tacos, Roas, Cvr, Ctr, and optimize as required
• Monitor daily spends
• Optimize campaigns, bids, placement, targeting, keywords
• Add negative keywords to campaigns and adgroups
• Create videos and creatives for ads
• Product listing
• Pricing updates
• Deals/Offers/Coupons
• Creating store page
• Inventory sync
• Track returns and ship it to 3PL
• Check for invoices and cross verify the payments
• Resolve customer complaints
• Generate weekly and monthly sales and return reports for all marketplaces.
• Monitoring inventory levels and analyse excess inventory.
• Prepare operational reports related to orders, sales performance, and returns.
• Analysing return report and providing feedback to improve product/processes
• Analysing reports to understand product demand and to ensure low inventory issues
• Prepare advertising reports to understand the ROI
• Handle customer email queries and provide support.
• Coordinating with the Influencer Marketing, Social Media, and Content teams (USA) for product launches.
• Work closely with Shopify developers and graphic designers to implement website updates and launch new products.
• Coordinate with marketing and content teams to ensure smooth campaign execution.
• Co-ordinating with shipping and merchandising team for timely production and delivery of shipments when required.
• Research and test new e-commerce tools to improve business operations.
• Attend webinars and Zoom meetings to stay updated on industry tools and strategies.

Customer Support Executive - Harry Fashion LLP

(2015-01 - 2017-01)

• Handling Multiple Sites
• Attending Customer Queries
• Resolving Complains
• Responding To Customers Via Chat Process
• Understanding Customer Change and Conveying Them To Concerned Department
• Mailing Customers About The Orders
• Sending Reminders
• Coordinating With Teams To Ship The Orders In Time
• Mailing The Courier Company
• Checking The Delivery Status
• Mailing the Customers If The Order Was Undelivered Due To Customers Absence.
• Providing Valid Documentation And Corresponding With The Representatives Of Payment Gateway Companies To Clear Chargebacks.
• Suggesting Modification Considering The Nature Of Complaints.

E-commerce Executive - Harry Fashion LLP

(2017-01 - 2021-01)

• Uploading products on multiple websites daily.
• Writing new description for every product
• Listing products in their respective category
• Adding the right attributes
• Checking daily mails and updating the sheet
• Researching and suggesting about trending products
• Maintaining the daily target
• Implementing changes on website suggested by different teams
• Coordinating with the graphics team for pictures
• Uploading daily content on social media (Facebook, Pinterest, Instagram, Twitter, Tumblr, Youtube)
• Creating social media content and videos using graphic designer tools
• Checking testimonials daily because customer feedback matters
• Interviewing candidates for team
• Training the candidates
• Providing products to photograph and upload on social media
• Scheduling newsletters
• Checking the work done by team members
• Listening and implementing the practical suggestions given by the team members
• Researching online to keep up with the trends

SSC - Nazareth Convent High School (2012-01)

Diploma - Computer Engineering - Bhausaheb Vartak Polytechnic (2015-01)

Graduation - Mumbai University (2021-01)