Chaahat Heda

Creative Lead and Communication Designer with 2+ years directing end-to-end product design and brand strategy for global stationery and lifestyle brands. Proven track record leading B2B collaborations with international artists, launching product lines that generated over $1.5M in sales within days, and building AI-assisted design workflows that cut production turnaround while maintaining brand consistency. Strong cross-functional collaborator across design, e-commerce, and marketing teams, with growing experience in project management.

Creative Lead at Futurewagon (2025-01 – Present)

Lead creative direction and product design strategy for global stationery and lifestyle brands, managing end-to-end product launches and collaborations with international artists.

• Directed B2B design collaborations with international artists, translating diverse artistic styles into commercially viable stationery and lifestyle product lines for global markets.
• Led the product language development for PetPpl in 2026 & contributed to $30,000 ( approx ₹28 L) worth of sales through 2 trade shows.
• Led the Leaf + Loom 2025 and 2026 product launches, designing product ranges and marketing assets across Shopify; the brand went on to win "Best in Show" at NY NOW. Contributed to sales of $81,000 (approx ₹77 L) till date.
• Led the Alicia Souza 2026 product launch across Shopify, Amazon, and digital platforms, generating ₹12.86 crore (approx. $1.5M) in sales within 3 days.
• Designed and launched the Humanhood 2026 product range and marketing collateral, generating ₹2.37 lakh (approx. $2.8K) in sales within 2 days.
• Produced product photography and marketing assets for a coloring book launch, generating ₹6 lakh (approx. $7K) in sales, designed curated B2B gifting products for international partners, and managed offline brand activations including Comic Con Bengaluru and café pop-ups.
• Built AI-assisted design workflows & trained AI engines (ChatGPT, Gemini/Nano Banana, Claude, Google AI Studio, Photoshop Generative AI) that accelerated production and cut turnaround time on recurring product formats while maintaining brand consistency.

AI Artist at Dashtoon (2024-08 – 2025-01)

• Produced AI-generated comic illustrations using generative design tools and digital art workflows, contributing to "The Overnight Billionaire," the #1 trending comic series on the platform.
• Experimented with emerging AI visual storytelling techniques for digital comics and media projects.

Graphic Designer at Nirog Bhumi (2024-06 – 2024-09)

• Developed a complete brand identity system for a holistic wellness brand, including logo, brand guidelines, website assets, packaging, and marketing collateral.
• Created social media content for YouTube and Instagram, growing the brand's digital presence.

Graphic Design Intern at Futurewagon (2023-07 – 2023-09)

• Designed premium stationery products, including planners, calendars, and lifestyle accessories, and created marketing assets for Shopify, Amazon, and Instagram campaigns.
• Collaborated with 14 global artists and brands, including Alicia Souza, Happy Wagon, Green Humour, and Elyse Breanne Design, supporting the Alicia Souza and Happy Wagon 2024 launches.

Bachelor of Design in Visual Communication – Unitedworld Institute of Design (UID) (2020-01 – 2024-12)

Higher Secondary in Humanities – Neerja Modi School (2008-01 – 2020-12)