Charan Raja

Tealium Analytics Developer with 8+ years of experience implementing enterprise tag-management, customer-data-platform, server-side tracking, and Google Analytics solutions. Hands-on expertise in Tealium iQ, EventStream, AudienceStream CDP, GA4, Adobe Analytics, OneTrust, and data-layer architecture. Experienced delivering implementation, tracking validation, data governance, GA4 reporting, and report exports for global clients, including Lufthansa Airlines.

Lead Analytics Developer - LTIMindtree

(2025-01)

Projects: Campbell's, Synchrony | Tealium iQ, EventStream, AudienceStream, Adobe Analytics, GA4, GTM, OneTrust, mParticle, AEP, GMP

• Lead Tealium iQ implementation across multi-brand properties, including profile setup, tags, load rules, extensions, and publishing workflows.
• Design web and server-side data-layer frameworks, tracking plans, and technical implementation specifications.
• Configure EventStream pipelines for GA4, Adobe Analytics, Google Marketing Platform, BigQuery, and CRM platforms.
• Build AudienceStream traits, enrichments, identity-stitching rules, audiences, and connectors for activation.
• Integrate OneTrust consent controls; lead Tealium Trace validation, release versioning, and implementation QA.
• Support GA4 reporting requirements, data validation, and report exports for business and marketing stakeholders.

Tag Implementation Developer - Cognizant Digital Services

(2021-08 - 2025-01)

Projects: Lufthansa Airlines, US Bank | Tealium iQ, Tealium CDP, GTM, GA4, Adobe Analytics, CJA, AEP, GMP

• Delivered Tealium iQ and EventStream implementations for Lufthansa Airlines and US Bank.
• Configured tags, load rules, extensions, event attributes, and data mappings for consistent enterprise tracking.
• Defined web, app, and server-side data-layer specifications and tracking taxonomies for digital journeys.
• Supported Universal Analytics-to-GA4 migration, GA4 event validation, reporting requirements, and report exports.
• Implemented GDPR-aligned consent rules and tag-governance practices for Lufthansa Airlines' EU-market tracking.
• Configured event forwarding to BigQuery, Adobe Analytics, Google Marketing Platform, and internal data warehouses; built CJA and Google Data Studio reporting.
• Validated implementations using Tealium Trace, Charles Proxy, Data Layer Inspector, and GA4 DebugView.

Senior Analytics Developer - Paragon Digital Services

(2021-02 - 2021-08)

Project: AstraZeneca | Tealium iQ, EventStream, AudienceStream, Adobe Analytics, GA4, GTM, OneTrust

• Supported Tealium iQ implementation, tag configuration, load rules, extensions, and tracking validation for AstraZeneca digital properties.
• Implemented conversion and campaign tracking using Campaign Manager 360 Floodlights, Google Marketing Platform pixels, and Tealium tag sequencing.
• Integrated OneTrust consent controls, resolved tracking gaps, and standardized tag structures and naming conventions.

Analytics Developer - Xerago E-Biz

(2019-06 - 2020-07)

Project: Citibank | Tealium iQ, EventStream, AudienceStream, Adobe Analytics, GA4, GTM, OneTrust

• Implemented Tealium iQ tags, load rules, and event tracking; configured EventStream connectors for analytics and marketing integrations.
• Built Tealium JavaScript extensions to normalize product attributes and tracking taxonomy.
• Enhanced site-search, form, and interaction tracking through structured data-layer events; supported QA and multi-market rollouts.

Analytics Developer - Webnotrix Software Solutions

(2018-05 - 2019-06)

Project: GlaxoSmithKline | Tealium iQ, EventStream, AudienceStream, Adobe Analytics, GA4, GTM, OneTrust

• Developed foundational data-layer architecture and implemented Tealium iQ tags, extensions, and event tracking across brand launches.
• Supported conversion, funnel, campaign, site-search, error, and outbound-link tracking; partnered with developers on CMS data-layer events.

MBA - University of Madras (2019 - 2021)

B.E. - IFET College of Engineering, Anna University (2014 - 2018)

Class XII

Class X