Charanpreet Singh

A dynamic individual with ~14 Years experience in Pharmaceutical & Diagnostics Industry. Presently associated with House Of Diagnostics Healthcare Pvt Limited as a Regional Sales Manager. Develop relations with existing client tails to enhance the boundaries of channels.

Working in high performance atmosphere with A+ rating since last 10 years. Possess highly motivated & positive attitude towards profession. Exceptionally organised with a track record that demonstrates creativity and initiatives to achieve set goals.

A proactive learner with a flair for adopting emerging trends & addressing industry requirements to achieve organisational objectives & profitability norms. Holds exceptional team spirit thereby helping in easy achievement of organisational & personal goals. An effective communicator with excellent relationship building & interpersonal skills.

REGIONAL SALES MANAGER – DELHI NCR - HOUSE OF DIAGNOSTICS (HOD), INDIA - Delhi NCR, India

(2025-03)

Website: https://www.houseofdiagnostics.com

• Achieve monthly, quarterly, and annual revenue targets for the assigned region.
• Drive growth across B2B (clinics, hospitals, doctors) and B2C (walk-in patients, digital channels) segments.
• Monitor and optimize test mix profitability, ensuring focus on high-value diagnostic panels (GI, Hepato, Molecular, etc.).
• Lead, mentor, and monitor the performance of Territory Sales Managers and Executives in the region.
• Ensure effective coverage, territory mapping, and route planning for maximum market penetration.
• Conduct regular performance reviews, joint field work, and capability-building sessions.
• Identify, onboard, and manage key accounts such as hospitals, large clinics, and corporate clients.
• Build strong relationships with key opinion leaders (KOLs) and healthcare professionals.
• Ensure retention and up-selling within existing accounts through regular engagement.
• Collaborate with the marketing team to plan and execute regional brand-building activities, CMEs, and diagnostic awareness programs.
• Ensure visibility of HOD's key offerings (specialized diagnostics, preventive packages, home collection, etc.) across target geographies.
• Ensure smooth coordination between sales, logistics, operations, and laboratory teams for timely service delivery.
• Monitor TAT (Turnaround Time) and customer satisfaction metrics.
• Oversee credit control and ensure timely payment collections from institutional clients.
• Submit periodic MIS reports on sales performance, competitor activity, pricing trends, and new market opportunities.
• Provide actionable insights for strategic decision-making and regional expansion planning.
• Adhere to company policies, ethical sales practices, and compliance guidelines (NABL, NABH, etc.).
• Ensure accurate communication of HOD's services, pricing, and capabilities to the market.

AREA BUSINESS MANAGER - ZYDUS LIFESCIENCES LIMITED, INDIA - India

(2021-10 - 2025-03)

Website: https://www.zyduscadila.com

• Area sales planning for business Fatty Liver Disease Market
• Brand management. Customer management.
• Responsible for sourcing business for Pharmaceutical Products from market.
• Meeting with customers, which may include pre-arranged appointments or regular calling.
• Arranging events for customers like seminars, CME, HEP camps, etc. Organizing conferences for doctors and other medical staff
• Keeping detailed records of all contacts for the therapy for smooth business hygiene
• Regularly attending company meetings, technical data presentations and briefings
• Keeping up with the latest clinical data supplied by the company and interpreting, presenting and discussing this data with health professionals during presentations
• Monitoring competitor activity and competitors' products, handling and manage sales offices and distributors sales staff
• Using FIBROTOUCHR for more number of Patients to detect Liver Stage.
• Diagnostic Support to the end user if required.

SENIOR TERRITORY EXECUTIVE - PFIZER LIMITED, INDIA - India

(2016-11 - 2021-10)

Website: www.pfizerindia.com

• Area sales planning for business Anti Coagulant Market
• Brand management. Customer management.
• Responsible for sourcing business for Pharmaceutical Products from market.
• Meeting with customers, which may include pre-arranged appointments or regular calling.
• Arranging events for customers like seminars, CME, camps, etc. Organizing conferences for doctors and other medical staff
• Keeping detailed records of all contacts for the therapy
• Regularly attending company meetings, technical data presentations and briefings
• Keeping up with the latest clinical data supplied by the company and interpreting, presenting and discussing this data with health professionals during presentations
• Monitoring competitor activity and competitors' products, handling and manage sales offices and distributors sales staff

MARKETING EXECUTIVE - NOVO NORDISK INDIA - India

(2015-05 - 2016-02)

Website: www.novonordisk.co.in

• Identify, establish and develop new and existing referral networks that enhance the standard of care for diabetic patients
• Build, execute and refine a territory management plan in consultation with the Pharmaceutical Business Manager
• Develop and execute territory business plans for the assigned territory.
• To provide feedback on competitor activities in the field via line management
• Manage local key facility, pharmacy and assisted living account.
• Manage territory budget to support sales and marketing activities
• Make sales presentations (Details) – individual, one-on-one, in-services

PROFESSIONAL SALES MANAGER - ABBOTT INDIA LIMITED - India

(2012-09 - 2015-05)

Website: www.abbott.co.in

• Achieving assigned territory/ geography wise sales target Carrying out effective field work without direct day-to-day supervision
• Report field work in daily basis on assigned online system Meeting Call Average, Coverage, Frequency coverage Norms of assigned division
• Generate maximum prescriptions & increase market share Promote the Divisions products as per strategy
• Relationship Building with the Stake holders (Doctors, Chemists, Stockiest etc) Facilitating Strategy building

Post Graduate Program - Data Science - PURDUE UNIVERSITY, USA (2020-05 - 2021-04)

Masters - Biotechnology Management - AMITY UNIVERSITY, NOIDA (UP), INDIA (2009-07 - 2011-06)

Bachelors in Honors - Biotechnology - AMITY UNIVERSITY, NOIDA (UP), INDIA (2006-07 - 2009-06)