Chayan Pandey
APM with hands-on experience owning a 0→1 internal CRM product end-to-end
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About
APM with hands-on experience owning a 0→1 internal CRM product end-to-end, leading cross-functional delivery across product, tech, and ops. Proven track record reducing manual effort, improving funnel conversion, and enabling data-driven decisions through analytics. Skilled in PRD writing, user research, roadmapping, and experimentation. Seeking APM roles to build impactful, user-first digital experiences.
Experience
Management Trainee – Product - CollegeDunia - New Delhi, India
(2025-12)
- Owned end-to-end product development of Orion, an in-house CRM for the sales counsellor team from scoping requirements and writing specs to coordinating engineering delivery and QA.
- Designed and shipped a lead-hierarchy and role-based access-control system, ensuring each sales team views only their assigned leads and eliminating inter-team distribution conflicts.
- Built a College Search feature inside Orion enabling counsellors to surface complete college details during live pitches, reducing lookup friction and improving pitch quality.
- Launched Orion Analytics agent and campaign-level dashboard tracking dispositions (New → Interacted → Interested → Application Done → Admission Taken) and funnel conversion used daily by sales leadership.
- Implemented an automated real-time lead delivery system, replacing manual assignment and enabling instant agent access to leads improving SLA adherence and reducing operational overhead.
- Led LMS flow redesign to restructure lead distribution across teams; coordinated API integrations with ops and tech ensuring zero-downtime delivery to clients.
Data Analyst Intern - Spyne.ai - Gurgaon, India
(2024-04 - 2025-01)
- Identified onboarding journey drop-offs via funnel analysis and collaborated with product and ops on feature improvements that increased onboarding completion rate.
- Automated KPI dashboards in Excel/Google Sheets reducing manual reporting time by 40%; designed SQL ETL validation queries improving reporting accuracy by 25 percent.
- Documented data flows and operational KPIs to improve cross-team visibility across product and implementation teams.
Education
Bachelor of Technology - Computer Science - Inderprastha Engineering College (2020 - 2024)

