Devi prasad Nayak

Growth and strategy professional with a track record of owning revenue programs end-to-end — diagnosing ambiguous business problems, building data-backed business cases, and driving cross-functional execution. Scaled a customer campaign program to a ₹90 Cr run-rate, lifted adoption from 15% to 87%, drove a 79% conversion lift through incentive design, and activated 6,300 advisors in a single month through a self-built lead funnel. Strong in strategic planning, business case development, program management, and stakeholder alignment.

Deputy Manager (Strategy) at Aditya Birla Capital (ABSLI) (2025-07 – Present)

• Own end-to-end strategy and execution of the Service-to-Sales (S2S) program — a pan-India customer campaign initiative spanning physical and digital channels — scaling tracked business volume to a ₹90 Cr run-rate (FY26).
• Diagnosed a critical data governance gap across teams and drove the shift to a single source of truth for performance data, cutting turnaround time by 84% through process automation.
• Led the program's full digitization on the Stellar platform, resolving a systemic adoption gap and driving adoption from 15% to 87% — underpinning a smoother, more scalable ₹90 Cr run-rate.
• Designed and launched a tiered Rewards & Recognition incentive program for the sales team, lifting conversion rate by 79% versus the pre-incentive baseline.
• Ran root-cause analysis on cross-functional data discrepancies, closing gaps in data flow and improving reporting reliability across teams.
• Owned the end-to-end lead funnel for customer campaigns — filtering raw service touchpoints by interaction type and policy relevance into segmented, sales-ready leads — activating 6,300 advisors in a single month and driving service-to-sales conversion at scale.
• Led program rollout as SPOC — directing UAT testing, aligning multiple cross-functional teams, and building the change-management plan — for a successful national launch.
• Managed vendor relationships for nationwide merchandise distribution, ensuring on-time delivery across all zones.
• Spearheaded marketing initiatives for the S2S and upsell campaigns in partnership with the marketing team, improving campaign visibility and awareness.

Market Research Analyst at Magnik India (2024-04 – 2024-06)

• Conducted market sizing and competitive-positioning analysis across education and healthcare publishing, translating findings into sales-strategy recommendations for leadership.
• Built a competitive benchmarking framework across sectors to prioritize high-potential accounts, supporting go-to-market prioritization decisions.

Post Graduate Diploma in Management in Operations & Marketing – Management Development Institute, Murshidabad (2023-07 – 2025-04)

B.Sc. Chemistry (Hons.) – OUAT (2019-06 – 2022-05)