Chinna Yadav

CMS and Marketing Operations Specialist with 13+ years of experience supporting global marketing teams by building, maintaining, and optimizing websites, landing pages, and marketing assets. Strong background in front-end development, CMS platforms (HubSpot & WordPress), performance optimization, documentation, and cross-functional coordination. Proven ability to translate marketing requirements into scalable, high-performing digital experiences while supporting global campaigns, webinars, and operational workflows.

Manager – Marketing (HubSpot Solutions & Web Performance) at Disprz (2024-01 – Present)

• Gather and refine technical and marketing requirements from cross-functional teams and translate them into CMS and front-end implementations
• Own and maintain company website, landing pages, and campaign microsites, ensuring accuracy, performance, and scalability
• Optimize web assets for Core Web Vitals, technical SEO compliance, schema implementation, mobile-first indexing, and cross-browser compatibility to improve search visibility and performance
• Validate user inputs, forms, and tracking implementations to ensure data quality
• Maintain change logs, documentation, and deployment records for marketing assets
• Work closely with global marketing stakeholders to support campaigns, launches, and compliance requirements
• Drive CRO initiatives, A/B testing, and UX improvements to improve conversion rates
• Coordinate marketing workflows across teams and time zones

Sr. Engineer – HubSpot & Web Optimization at Innovapptive Inc (2020-01 – 2024-12)

• Built and maintained CMS-driven websites, landing pages, and marketing assets
• Developed front-end components using HTML, CSS, JavaScript, jQuery, ensuring UI consistency and responsiveness
• Optimized sites for performance, scalability, and SEO compliance
• Conducted technical SEO audits, implemented structured data, optimized crawlability/indexing, and improved page performance metrics across marketing websites
• Supported marketing operations by implementing tracking, analytics, and reporting
• Worked closely with product marketing and demand teams on campaign execution and asset delivery
• Integrated CMS platforms with third-party tools and APIs
• Conducted heatmap analysis and CRO initiatives to improve engagement

HubSpot & WordPress Developer | Website Administration at CommLab India (2010-01 – 2020-12)

• Developed and maintained websites across HubSpot CMS, WordPress, and Drupal.
• Implemented HubSpot workflows and marketing automation sequences to support demand generation.
• Handled basic HubSpot administration tasks including user roles, permissions, and property setup.
• Applied SEO best practices, responsive design, and accessibility standards across platforms.
• Created custom email templates and automation campaigns for marketing initiatives.

B.Com in Computers – Andhra University (2009)

Diploma in Web Development – Xplora Design Skool (2009)