Creative Head - CavinKare Pvt. Ltd. - Chennai
(2026-04)
- Lead and manage the entire Creative Department supporting multiple CavinKare brands and business verticals.
- Own creative direction across packaging, branding, innovation, digital assets, POSM, shopper marketing and corporate communication.
- Partner with Marketing, Innovation, Packaging Development, Category and Sales teams to translate business requirements and consumer insights into effective creative solutions.
- Oversee packaging development from concept and design-route exploration through mock-ups, packshots, final artwork and production readiness.
- Direct product launches, key visuals, campaigns, brand systems, retail communication and new-product development initiatives.
- Build structured creative workflows, review systems and quality standards to improve consistency, speed and stakeholder alignment.
- Lead, mentor and allocate work across designers and creative professionals while strengthening team capability.
- Drive AI-enabled creative workflows using ChatGPT, Adobe Firefly, Midjourney, Gemini and emerging creative tools.
Manager - Creative Services - Viatris (Mylan Laboratories India Pvt. Ltd.) - Bengaluru
(2021-07 - 2026-03)
- Led creative services for pharmaceutical brands across marketing, packaging, digital and educational materials.
- Developed and maintained visual identity while ensuring alignment with corporate branding and regional market requirements.
- Led and mentored designers, illustrators, video editors and creative professionals to deliver high-quality output.
- Worked cross-functionally with medical, marketing, sales and digital teams to align creative direction with business objectives.
- Oversaw campaign key visuals, promotional materials, detail aids, patient education materials, MOA videos, medical illustrations, digital banners, HCP engagement materials and conference collaterals.
- Managed multiple projects and high-volume workflows while maintaining timely delivery, brand consistency and production quality.
- Supported JIRA-based project management, quality checks, SOPs, process improvement and adoption of AI and automation.
Creative Lead - DAP E-nnovative Solutions Pvt. Ltd. - Bengaluru
(2016-11 - 2021-06)
- Ensured compliance with regulatory guidelines for medical and marketing materials and created engaging content for healthcare professionals and patients.
- Adapted global creative assets for regional markets and developed creative strategies aligned with business goals.
- Maintained brand consistency across creative outputs and mentored the creative team to improve innovation and efficiency.
- Collaborated with marketing, product and design stakeholders and oversaw end-to-end creative processes from concept to final delivery.
- Managed e-detailers, emailers, campaigns and other collaterals while ensuring quality and deadlines.
Art Director - Century Media Sdn. Bhd. - Malaysia
(2015-03 - 2016-09)
Art Director - X2 International Imagix Experts Sdn. Bhd. - Malaysia
(2012-04 - 2015-02)
Art Director - W A Print Sdn. Bhd. - Malaysia
(2009-01 - 2012-03)
Art Director - Grey Worldwide - Malaysia
(2006-02 - 2008-12)
Art Director - Kobinasi Pasific Sdn. Bhd. - Malaysia
(2005-06 - 2006-01)
Graphic Designer / Junior Art Director - Image Scan Sdn. Bhd. - Malaysia
(2003-04 - 2005-04)
Web Designer - SIS Infotech - Hyderabad, India
(2001-05 - 2003-02)
