Debasish Chatterjee
Regional Sales Manager | Pharmaceutical & FMCG Sales Executive
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About
Dynamic and result-oriented sales professional with 27+ years of experience in pharmaceutical, OTC, cosmetics, and FMCG sales management. Proven expertise in channel development, team leadership, distributor management, business expansion, and revenue growth across Odisha, Jharkhand, Bihar, and East India. Strong track record of building high-performing sales teams, expanding market coverage, and successfully launching and positioning brands in competitive markets.
Experience
Regional Sales Manager at Chaturbhuj Pharmaceuticals Co. (2025-11 – Present)
- Built and managed sales teams across multiple territories.
- Appointed Super Stockists and Stockists to strengthen channel distribution.
- Expanded product placement to more than 85% of targeted chemist outlets.
- Improved market coverage and sales performance through strategic field execution.
Sales Manager – East Zone at Ozone Pharmaceuticals Limited (2023-10 – 2025-09)
- Developed and monitored channel partners through extensive field visits.
- Implemented company strategies to enhance overall sales performance.
- Expanded business through new channels including physiotherapists and gyms.
- Successfully achieved placement of flagship brand in over 65% of targeted outlets.
Senior Area Manager – Odisha, Jharkhand & Bihar at Win Medicare (Revlon Cosmetics Division) (2021-04 – 2023-09)
- Led business planning and market survey initiatives for revenue growth.
- Managed sales professionals and beauty advisor networks.
- Strengthened retail presence and improved performance management systems.
Senior Area Sales Manager – Odisha, Jharkhand & Bihar at Midas Care Pharmaceuticals Pvt. Ltd. (2012-11 – 2021-03)
- Developed strong dealer and distributor networks across assigned regions.
- Created competitive business development strategies and new market opportunities.
- Awarded 'Best ASM' in Pan India for 4 consecutive years.
- Promoted from ASM to Senior ASM with additional state responsibilities.
Area Sales Manager – Odisha at Piramal Healthcare Limited (OTC Division) (2010-04 – 2012-10)
- Managed regional operations and sales administration.
- Motivated sales teams to exceed revenue targets.
- Awarded Best ABM for successful NPD launch campaign.
Area Sales Manager at Lissome Cosmetics Pvt. Ltd. (2005-05 – 2010-03)
- Expanded dealer network in urban and rural markets.
- Consistently achieved monthly and yearly sales targets.
Area Sales Manager – Odisha at Kopran Pharmaceuticals (OTC Ayurvedic Division) (2005)
- Managed sales operations for Ayurvedic medicines and healthcare products.
- Increased retailer base by 20% in assigned territories.
ISR / SR at Dabur India Ltd. (1996-02 – 1999-05)
- Handled secondary sales and primary order collection from stockists.
- Expanded retailer coverage and wholesale outlet network.
Education
Graduation in Economics Honours – Sambalpur University (1993)
