Deep Sarkar
MBA Candidate | Business Development, Research & AI Literacy
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About
MBA candidate at IIM Jammu with four years of entrepreneurial experience serving education and SME clients. Combines customer and market research, Excel/CRM data validation, AI product management coursework, and cross-functional project delivery. Experienced in translating findings into practical recommendations and managing multiple client priorities.
Experience
Co-Founder & CEO - DHA Digital Marketing and Consultancy
(2022-05 - 2026-05)
- Built a marketing consultancy serving 20+ education and SME clients; handled client discovery, proposals, pricing, and campaign delivery.
- Conducted primary and secondary research on customer needs, competitors, and AI/digital trends; translated findings into marketing and go-to-market recommendations.
- Coordinated 50+ creative professionals across 500+ projects, balancing simultaneous client timelines and reviewing deliverables against campaign briefs.
- Used customer and campaign insights to refine execution and sustain a 62% repeat-client rate.
Marketing Intern - Misrii Home Food LLP
(2021-09 - 2022-01)
- Built and validated an Excel database of 1,200+ B2B leads from hotel and corporate sources for targeted outreach.
- Contacted 500+ corporate and hospitality accounts; cleaned CRM prospect records to improve targeting and follow-up.
Coordinator, Anandam - IIM Jammu
(2026)
Coordinated student well-being activities, including mindfulness and yoga, alongside academic commitments.
Head of Event Management, OASIS - Lovely Professional University
(2021 - 2022)
Coordinated teams, vendors, schedules, and participants for campus events.
Student Marketing Manager - Groove X
Supported campus outreach, event integration, and social media engagement.
Education
MBA - Indian Institute of Management Jammu (2026 - 2028)
BBA - Tourism & Hospitality - Lovely Professional University (2022 - 2022)



