Deepa Gautam

Growth and category management professional with 6 years of experience across LBB (Acquired by Nykaa), driving business growth through category expansion, strategic partnerships, merchant ecosystem development, and GTM execution. Proven track record of launching new categories, building scalable processes, negotiating commercial partnerships, and identifying revenue opportunities through data-driven decision making. Skilled at balancing strategy and execution while collaborating across functions to build sustainable growth engines in e-commerce and consumer businesses.

Senior Associate: Marketing & Communication - Nykaa E Retail Pvt. Ltd. - New Delhi

(2025-01)

• Conceptualized and executed 15+ integrated marketing campaigns, leveraging consumer trend analysis to generate 40K+ registrations and 127K+ page views.
• Launched comprehensive GTM plans for 30+ themed, trend-led gift boxes, coordinated shoot, content, social media, paid ads, and logistics to drive high customer satisfaction and consistently generate INR 50K+ profit per campaign.
• Evaluated, shortlisted, and secured high-potential partner brands based on customer relevance and commercial viability to maximize campaign alignment and business growth.

Assistant Manager: Content Operations - Little Black Book (Acquired By Nykaa Fashion) - New Delhi

(2020-01 - 2025-01)

• Scaled the merchant ecosystem to 500+ brands and 40K+ products across beauty, fashion, and lifestyle, negotiated commercial terms and executed exclusive promotional campaigns to drive 62% of platform sales and 45% of GMV.
• Planned and managed quarterly marketing calendars, aligning product launches and seasonal campaigns with business priorities to drive customer engagement and revenue growth.
• Managed Amazon Seller Central operations, including product listings, catalog optimization, inventory management, pricing updates, and advertising campaigns, driving improved product visibility and sales performance.
• Analyzed merchant and SKU performance to optimize category assortment, boosting fulfillment rates by 70% through targeted content enhancements and improved product discovery.
• Led a 9-member cross-functional team to implement streamlined SOPs for merchant onboarding, catalog management, and scalable content operations.
• Audited and optimized content quality for 30,000+ articles across web and app platforms, enhancing search visibility, platform hygiene, and user experience.

Bachelor of Commerce (Hons.) - Commerce - University of Delhi (2019-01)