Deepak Deokar
HEAD OF SALES & BUSINESS DEVELOPMENT | READY MIX CONCRETE (RMC)
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About
Results-driven Sales & P&L Leader with over 25 years of cross-functional excellence in Ready Mix Concrete (RMC), construction materials, and large-scale infrastructure projects. Proven track record as City Head driving multi-territory expansion, revenue scaling, and key account management. Adept at transforming commercial strategies, accelerating SMC-to-RMC market conversions, optimizing contribution margins, and enforcing stringent DSO / credit control.
Expert in bridging engineering precision with high-impact business development to capture market share across retail, commercial, and government infrastructure sectors.
Experience
City Head at Prism Johnson Limited (Prism RMC) (Present)
- Direct city-level RMC P&L operations, overseeing revenue strategy, sales execution, collections, asset utilization, and overall regional profitability.
- Spearhead business development and market mapping across key industrial and urban clusters including Aurangabad, Bidkin, and Waluj.
- Drive sales across infrastructure, commercial, and retail segments, negotiating high-value project terms and securing long-term supply commitments.
- Enforce strict credit discipline, optimize Days Sales Outstanding (DSO), implement pricing/pumping fee revisions, and control non-performing receivables.
- Coordinate seamlessly with logistics, plant engineering, quality control, and executive management to maximize transit mixer (TM) and pump productivity.
Manager – Marketing & Sales at VaibhavM Readymix Concrete Pvt. Ltd. (2020-12 – 2026)
- Expanded regional market presence by securing continuous order inflows with high contribution margins across key infrastructure and real estate projects.
- Executed field SWOT analysis and competitor tracking to successfully convert traditional Site-Mixed Concrete (SMC) builders to RMC solutions.
- Managed daily supply scheduling, resolved site quality/service escalations, and systematically reduced outstanding payment cycles.
Business Development Manager – Marketing at Hella Infra Market Ltd. (2019-11 – 2020-11)
- Identified high-value developer projects and government contractors, generating qualified leads for regional sales teams.
- Led direct client education and technical demonstrations to transition site-mixed users to off-site ready-mix concrete.
Sr. Manager – Marketing at Arelcon RMC Pvt. Ltd. (Birla Shakti RMC) (2018-03 – 2019-11)
- Directed sales penetration strategies across retail and project sectors, exceeding quarterly revenue targets.
- Developed weekly/monthly commercial insights, competitor pricing assessments, and forecasting models for corporate leadership.
Sr. Officer – Marketing & Supply Chain at Grasim Industries Ltd. / UltraTech Cement Ltd. (Birla RMC) (2006-03 – 2018-03)
- Developed key accounts across major residential, commercial, and government infrastructure projects, consistently achieving sales quotas (2007–2018).
- Supervised material planning, plant dispatch, quality control compliance, and resource optimization (2006–2007).
Jr. Manager / Production & Quality at Kamdar Construction Pvt. Ltd. (2005 – 2006)
Production Engineer / Plant Operations at Ashoka Buildcon Ltd. (2004 – 2006)
Production Engineer at Tarmat Inf. & Structural Pvt. Ltd. (2001 – 2004)
Site Engineer / QS & Execution at Sahwas Constructions (1999 – 2001)
Education
Diploma in Civil Engineering in Civil Engineering – C.W.I.T., Pune (1999)
