Deepak Kumar

HubSpot RevOps Consultant with 7+ years of experience driving CRM transformation, revenue operations, and automation across global organisations. Currently leading end-to-end HubSpot administration and RevOps strategy — including full platform migration from Dynamics 365 to HubSpot, workflow redesign, CRM data cleanup, pipeline architecture, lead scoring, and executive reporting. Proven ability to audit and optimise HubSpot instances, eliminate workflow conflicts, improve data quality, and align sales, marketing, and operations on a single source of truth.

Strong background in Dynamics 365 implementation and BFSI domain from Infosys, complemented by hands-on automation using Power Automate, Zapier, and Power BI.

HubSpot RevOps Consultant at Aurora Systems Consulting (Plurilock) (2025-02 – Present)

Leading HubSpot RevOps function for a global cybersecurity company — responsible for full platform ownership, CRM strategy, and revenue operations across sales and marketing.

• HubSpot CRM Migration (Dynamics 365 → HubSpot): Led the full migration of CRM data from Microsoft Dynamics 365 to HubSpot — including data mapping, field alignment, contact/company/deal migration, deduplication, and post-migration validation. Defined data model and ownership rules for the new HubSpot instance.
• Platform Audit & Cleanup: Conducted a comprehensive audit of the HubSpot portal — reviewed all workflows, properties, pipelines, and contact records. Identified and resolved workflow conflicts, removed redundant properties, and cleaned up lifecycle stage inconsistencies across 10,000+ records.
• Pipeline & Deal Architecture: Redesigned the full sales pipeline in HubSpot — created deal stages, defined mandatory fields per stage, built deal scoring models, and implemented stage-progression logic aligned with the sales process.
• Workflow Automation: Built 20+ HubSpot workflows for lead nurturing, deal rotation, task assignment, lifecycle stage updates, and internal notifications — reducing manual CRM updates by ~60% across the sales team.
• Lead Scoring & Routing: Designed and implemented HubSpot lead scoring model based on demographic and behavioural criteria. Set up lead routing rules to assign contacts to the right RM based on segment and source.
• Email Infrastructure: Set up outbound email infrastructure including domain provisioning, mailbox configuration, and warm-up strategy using Instantly and Apollo — achieving 95%+ inbox placement rate.
• RevOps Reporting: Built executive Power BI dashboards and HubSpot custom reports covering pipeline velocity, lead source attribution, deal conversion rates, and revenue forecasting for leadership.
• AI Enablement: Working on AI-powered agents to automate RFP processing and build a sales enablement engine — integrating with HubSpot via API to auto-update deal records and generate sales briefs.
• Stakeholder Alignment: Partnering with Sales, Marketing, and Operations leadership to align CRM strategy with business objectives and drive platform adoption across teams.

Business Analyst – CRM & Automation at Infosys Ltd. (2022-08 – 2025-01)

Delivered CRM and automation engagements for global BFSI clients — including a Dynamics 365 CRM implementation for a major banking client and EUC remediation and data migration projects for Citi Bank and HSBC.

• Dynamics 365 CRM Implementation: Worked as functional BA on a Dynamics 365 CRM implementation for a global banking client — gathered business requirements, documented BRDs and FRDs, mapped CRM entities (Lead, Opportunity, Account, Contact), and coordinated UAT across business and technical teams.
• CRM Data Migration (Citi Bank): Led the EUC remediation and data governance project for Citi Bank — catalogued 200+ spreadsheet-based business processes, assessed data risk, and designed migration plans to move data into governed CRM and enterprise systems. Built data lineage maps and managed stakeholder sign-offs.
• Core Banking Data Migration (HSBC): Worked as BA on the HSBC global data migration project — responsible for source-to-target data mapping, documenting transformation rules, data quality assessment, and UAT coordination across global banking datasets.
• Process Automation: Delivered workflow automation solutions using Appian DPA and Pega RPM for BFSI clients — reducing manual processing time and improving SLA compliance.
• Led discovery workshops and stakeholder interviews for BFSI clients across APAC and EMEA to define CRM and process requirements.
• Created executive reporting dashboards and KPI trackers for project leadership and client steering committees.
• Collaborated with QA teams for SIT and UAT — ensured end-to-end traceability across the SDLC.

HubSpot Admin & Associate Project Manager at Thriwe Consulting (2021-08 – 2022-07)

Managed HubSpot CRM administration and project delivery for a B2B loyalty and rewards platform — responsible for CRM setup, automation, and reporting alongside digital transformation project delivery.

• HubSpot Administration: Managed end-to-end HubSpot CRM including contact management, pipeline setup, deal workflows, email sequences, and property configuration — acting as the internal HubSpot admin for the organisation.
• CRM Automation & Workflows: Built and maintained HubSpot workflows for lead nurturing, deal stage updates, internal task notifications, and sales follow-up sequences — improving sales team efficiency and reducing manual effort.
• Reporting & Dashboards: Created HubSpot custom dashboards and reports for sales pipeline health, lead source performance, and deal conversion tracking — presented insights to leadership on a weekly basis.
• Customer Lifecycle Management: Defined and implemented customer lifecycle stages in HubSpot — mapped contact journeys from lead to customer and set up automated touchpoints at each stage.
• Delivered 9+ digital transformation projects end-to-end — managed project tracking, weekly/monthly MIS reporting, and stakeholder communication with CXOs.
• Built automated project tracking system with triggers for delays and risk alerts — improving on-time delivery visibility for leadership.

Client Service Analyst at Accenture (2017-07 – 2019-03)

• Led process optimisation and risk mitigation efforts in the fraud analysis unit — built operational dashboards and implemented VSM to improve efficiency.
• Mentored 200+ team members and drove knowledge management initiatives across the operations floor.
• Monitored daily performance against KPIs and published operational MIS reports for management.

Associate at Ameriprise Financial (2015-07 – 2016-09)

• Resolved 100+ client cases daily with high accuracy — processed payments, account updates, and customer queries across phone and email channels.
• Collaborated with teams to streamline document handling and SLA tracking.

MBA in Marketing & Finance – Symbiosis Institute of Management Studies (2021)

BBA in Banking & Insurance – Maharaja Agrasen Institute of Management Studies