Assistant Manager – Retention Marketing at Fresh Bus Private Limited (2024-01 – Present)
- Generated daily performance reports and insights to optimize marketing campaigns.
- Planned monthly campaign budgets and projections to improve resource allocation.
- Managed vendor onboarding and evaluation for Email, SMS, WhatsApp, and RCS platforms.
- Built broadcast calendars and coordinated multi-channel campaigns.
- Implemented retention initiatives including coupon modules and loyalty programs.
- Developed automated customer journeys and trigger-based communication workflows.
- Conducted segmentation analysis to improve targeting and campaign engagement.
- Performed website audits to improve event tracking and user experience.
Marketing Executive at Candere by Kalyan Jewellers (2022-01 – 2024-12)
- Managed Email, SMS, Web Push, and WhatsApp campaigns using broadcast calendars.
- Conducted channel analysis and segmentation to improve marketing performance.
- Designed trigger-based communication flows to improve customer engagement.
- Performed website audits to improve tracking and user interaction metrics.
- Managed affiliate partners and validated order reports for payouts.
- Supported SEO and paid marketing campaigns across digital channels.
Associate at Manas Insurance Brokers Pvt Ltd (2021-01 – 2022-12)
- Managed sales and administrative teams to meet operational targets.
- Educated customers on insurance products and managed premium collections.
- Recruited agents and expanded the insurance portfolio.
Financial Analyst at Cogencis Information Services Pvt Ltd (2015-01 – 2021-12)
- Analyzed financial statements and annual reports of listed and unlisted companies.
- Structured financial datasets including balance sheets, P&L, and cash flow statements.
- Maintained financial databases with 95% accuracy and timely updates.
