Content Marketing Manager - Prescient Healthcare Group - Gurugram
(2025-04 - 2026-07)
- Contributed to competitive, commercial and medical strategy consulting engagements for pharma clients, shaping unified messaging across competitive intelligence, brand strategy, portfolio planning and medical affairs workstreams.
- Developed thought leadership and client-facing content, working closely with consulting teams to keep content aligned to current pharma industry and competitive trends.
- Partnered with business development on go-to-market messaging and RFP/proposal content for prospective consulting engagements.
- Tracked competitor activity and client needs on an ongoing basis to ensure content relevance, differentiation and accurate market positioning.
Marketing Manager - APCER Life Sciences - New Delhi
(2018-10 - 2025-04)
- Owned corporate marketing and communications for a B2B pharmacovigilance/life sciences services company, developing brand strategy and market insights across US, EU and Asia-Pacific markets.
- Analysed market trends, customer behaviour, and competitive landscape to optimize campaigns and messaging.
- Represented the company at global pharma industry events and conferences, supporting lead generation and client relationship development.
- Directed digital marketing strategy and brand performance tracking; managed marketing budget and annual planning.
- Collaborated with business development teams to support market expansion and strategic account growth.
Product Specialist - Artiligence Pvt Ltd - Mumbai
(2017-01 - 2018-09)
- Generated competitive and market insights across cardiology, diabetes, oncology, and dermatology portfolios to inform evidence-based brand strategy for leading pharmaceutical clients
- Conducted primary and secondary market research, physician insight gathering, and competitive benchmarking to support brand planning.
- Analysed competitor positioning, promotional strategies, and market dynamics to identify opportunities for brand differentiation.
- Supported launch planning, promotional campaigns, and lifecycle management using commercial and market insights.
- Applied market and competitive insights to inform launch planning and lifecycle strategy, partnering with medical and client teams to ensure scientific accuracy in commercial recommendations
Deputy Pharmacovigilance Country Head - Bayer Pharmaceuticals - Mumbai
(2015-04 - 2017-01)
- Oversaw local and regional pharmacovigilance, PV licenses, including safety writing, coordinated with regional/global PV teams and DCGI's PvPI programme, regulatory submissions to DCGI, and safety liaison support for brands.
- Handled local issue and risk management, and participated in audits and CAPA management.
- Collaborated with brand and medico-marketing teams to provide medical and safety insights supporting product communication.
- Supported cross-functional teams with risk-benefit assessments and scientific evidence for marketing initiatives.
- Worked closely with medical, regulatory, and commercial stakeholders on product lifecycle activities.
Junior Medical Writer - Sciformix Technologies - Mumbai
(2013-09 - 2015-04)
- Prepared regulatory safety reports (PSURs, CARs, PADERs, PBRERs), reviewing clinical and safety data to support signal assessment and reporting.
- Conducted peer reviews of medical reports and maintained quality checklists.
Data Analyst - Cognizant Life Sciences - Mumbai
(2012-10 - 2013-05)
- Processed pharmacovigilance case data and supported medical writing and PSUR preparation.
Process Executive - Tata Consultancy Services - Mumbai
(2009-01 - 2012-10)
- Managed clinical, spontaneous and regulatory case processing, including SUSAR and expectedness assessment against company causality.
- Trained and mentored new pharmacovigilance team members; supported client meetings, audits, inspections and root cause analysis.
Clinical Research Associate - Indian Oncology Network - Mumbai
(2008-06 - 2009-01)
- Supported clinical research operations within an oncology-focused network, building early grounding in the oncology therapeutic area and trial processes.
